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179

FACULTY OF COMMERCE To,

The Assistant Registrar Academic, DEI

Dear Sir,

The meeting of Board Faculty was held on 09/04/2016 at 11:00 pm at Faculty of Commerce. The following were present in the meeting:

1. Prof. Pramod Kumar (Chairman & Dean)

2 .Prof. Som Deo (External Member, Rajasthan University, Jaipur) 3. Prof. Manjit Singh* (External Member, Punjab University, Patiala) 4. Prof. S.P. Kaushik (Head, Department of Applied Business Economics)

5. Prof. V.K. Gangal (Internal member, Department of Applied Business Economics) 6. Prof. Praveen Saxena (Internal Member, Accountancy & Law)

7. Prof. S.P. Saxena (Internal member, Department of Applied Business Economics) 8. Prof. L. N. Koli (Internal Member, Accountancy & Law)

9. Prof. P. D. Saini (Internal Member, Accountancy & Law) 10. Prof. Nidhi Sharma (Internal Member, Accountancy & Law) 11. Prof. D.K. Chaturvedi (Co-opted Member, Faculty of Engineering)

*(Was unable to attend the meeting.) Followings were discussed in the meeting-

 To review the minutes of Board of Studies (BOS) of Department of Accountancy & Law.

 To review the minutes of Board of Studies (BOS) of Department of Applied Business Economics.

The minutes of BOS were accepted as it is, however the external expert Prof. Som Deo was of the opinion that the Dual Degree Program B.Com- B.Tech in Footwear technology course is not of much relevance in the context of the fact that UGC has already introduced Choice Based Credit System (CBCS) under which the students has option of opting for subject for different stream.

However, the syllabus designed of the same has been approved & passed by the Board of Faculty.

(Enclosure on page no. 1&2)

Dr. Nidhi Sharma Prof. Pramod Kumar Coordinator Dean

Faculty of Commerce

Dayalbagh Educational Institute Enclosure-

1. B. COM. - B. TECH. Dual Degree Proposed Course Structure Commerce Courses Offered By the Department of Accountancy & Law and Applied Business Economics. (pg no.1 & 2)

2. Minutes of the meeting of the Board of Studies, Department of Accountancy & Law. (pg no. 3 to 21)

3. Minutes of the meeting of the Board of Studies, Department of Applied Business Economics.

(pg no. 22 to 34)

(Enclosure of Board of Faculty)

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180

B. COM. - B. TECH. DUAL DEGREE PROPOSED COURSE STRUCTURE

COMMERCE COURSES OFFERED BY

THE DEPARTMENT OF ACCOUNTANCY & LAW AND APPLIED BUSINESS ECONOMICS

S.N. Course Code

Course Semester Credit

Department of Accountancy and Law & Department of Applied Business Economics

1 FCM201 Accounting for Engineers II 3

2 FCM202 Business Statistics II 3

3 FCM203 Seminar & Group Discussion II 2

4 FCM301 Basic Management III 3

5 FCM302 Business Economics-I III 3

6 FCM303 Seminar & Group Discussion III 2

7 FCM401 Business Law IV 3

8 FCM402 Business Economics - II IV 3

9 FCM403 Seminar & Group Discussion IV 2

10 FCM501 Business Organization V 3

11 FCM 502 Financial Management V 3

12 FCM503 Indian Economy V 3

13 FCM 504 Seminar & Group Discussion V 3

14 FCM601 Basic Marketing VI 3

15 FCM602 Business Insurance VI 3

16 FCM603 Entrepreneurship VI 3

17 FCM604 Seminar & Group Discussion VI 3

18 FCM701 Cost & Management Accounting VII 4

19 FCM702 Advertising VII 4

20 FCM703 Banking & Finance VII 4

21 FCM704 Industrial Law VII 4

22 FCM705 Industrial Project-I VII 5

23 FCM801 Business Taxation VIII 4

24 FCM802 Human Resource Management VIII 4

25 FCM803 Business Environment VIII 4

26 FCM804 Export-Import Planning & Documentation VIII 4

27 FCM 805 Industrial Project-II VII 5

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181

II. Department of Accountancy & Law, Faculty of Commerce Dayalbagh Educational Institute (Deemed University)

Dayalbagh, Agra

Minutes of the meeting of the Board of Studies

The meeting of Board of Studies of the Department of Accountancy & Law was held on 4th March 2016 at 11 a. m. onwards. The following were present in the meeting:

1. Prof. Pramod Kumar (Head & Chairperson)

2 .Prof. A. K. Malviya (External Member. Faculty of Commerce Allahabad University) 3. Prof. Vinay Nangia* (External Member, IIT Roorkee)

4. Prof. Praveen Saxena (Internal Member, Accountancy & Law) 5. Dr. L. N. Koli (Internal Member, Accountancy & Law) 6. Dr. P. D. Saini (Internal Member, Accountancy & Law) 7. Dr. Nidhi Sharma (Internal Member, Accountancy & Law) 8. Dr. Sanil Kumar (Internal Member, Accountancy & Law) 9. Prof. D.K. Chaturvedi (Co-opted Member, Faculty of Engineering)

*(Was unable to attend the meeting. The minutes of the meeting were sent for his advice and he approved the same as it is.)

In this meeting all the courses offered by the department have been reviewed thoroughly and following have been suggested:

I (1) Minor Changes:

(a) Course No: ACW 101, Course Title: WORK EXPERIENCE IN BOOK-KEEPING I

Existing Proposed Reasons

There are no titles of unit 1,

unit 2 & unit 5 The proposed titles for Unit 1 - Formation of Business Unit 2 - Banking Operations Unit 5 – Modes of Payment

These titles highlight &

summarize the content of the units.

(b) Course No: ACW 201, Course Title: WORK EXPERIENCE IN BOOK-KEEPING II

Existing Proposed Reasons

There are no titles for all the 5

units. The proposed titles for

Unit 1 – Determination of Stock Level Unit 2—Material Purchase Process Unit 3 – Pricing of Material issued Unit 4 – Schedule of closing stock Unit 5 – Industrial visit

These titles highlight

& summarize the content of the units.

(c) Course No: ACM 201, Course Title: COMPANY ACCOUNTS

Existing Proposed Reasons

Unit 4 & Unit 5 have a common

title. The proposed titles for

Unit 4 – Specialized Accounts I Unit 5 – Specialized Accounts II

Now, these titles can be identified & elaborated separately.

(d) Course No: ACM 402, Course Title: COST ACCOUNTING

Existing Proposed Reasons

Title for unit 4 is contract

& Job costing The proposed title for

Unit 4 – Job & Contract Costing The topic can be better taught and explained if Contract costing taught after Job costing.

(e) Course No: ACM 501, Course Title: ADVANCED ACCOUNTS

Existing Proposed Reasons

There were no titles

for all 5 units. The proposed titles for

Unit 1 – Accounting for Business Combinations Unit 2 – Internal Reconstruction & Liquidation Unit 3 – Consolidated Accounts

Unit 4 – Accounting Standards Unit 5 – Double Account System

These titles will give more clarity about contents.

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182

(f) Course No: ACM 701, Course Title: MANAGEMENT ACCOUNTING & CONTROL

Existing Proposed Reasons

Unit 2 title- Budget, Budgeting and Budgetary control.

Unit 3 content- Accounting Disposal of Variance

Unit 2 title Budget, Budgeting and Budgetary control.

Unit 3 content- Accounting and Disposal of Variance

Spelling of budgetary is incorrect.

In unit 3 content ‘and’ is missing between Accounting Disposal of Variance.

COURSE TEMPLATE

1 Department/Centre proposing the course Accountancy and Law 2 Course Title (< 45 characters) Direct Taxes

3 L-T-P Structure ---

4 Credits 4

5 Course Number ACM 801

6 Status (category for program) Major Course

7 Status vis-à-vis other courses (give course number/title) --- 7.1 Overlap with any UG/ PG course of

Department/ Centre

No 7.2 Overlap with any UG/ PG course of other

Department/ Centre No

8 Frequency of offering Every alternative semester 9 Faculty who will teach the course --- 10 Will the course require visiting faculty? No

11 Course objectives (about 50 words)

indicating motivation and aims Course is relevant because Wealth tax has been abolished by Financial Act 2015 and Service Tax and VAT are more relevant as indirect Taxes.

(2) Major Changes

Course No: ACM 801, Course Title: DIRECT TAXES EXISTING

COURSE TITLE: DIRECT TAXES Unit 4 – Wealth Tax :

Definitions, Basis of Charge, Exemptions and Exclusion, Determination of value of Assets under the Wealth Tax Act, 1957, Wealth Tax Authorities Assessment. Computation of Net Wealth and Tax thereon.

Unit 5 – Tax Planning :

Tax-avoidance, Evasion & Planning, Tax planning with reference to setting-up of a new business and employee’s remuneration.

PROPOSED Course Title: Direct & Indirect Tax

Unit 4 – Service Tax : introduction , Nature of Service Tax , Service Provider and Service receiver , Registration Procedure Records to be maintained , Classification of taxable services, Valuation of taxable services .Exemption and Abatements. Payment of Service tax, Return Cenvat credit Rules, Export and import of Services.

Unit 5 – Central Sales Tax Act & VAT : – Central Sales Tax Act & VAT Act Introduction, definition of sale under CST , Stock Transfer, Inter branch transfer of goods under CST, Interstate sale, Various forms for filing sales tax returns under CST, Sales outside territorial waters under CST , Procedures.

VAT: Salient Features of UP State VAT Acts, Treatment of stock and branch transfer under UP State VAT Act. Filling of Return under UP State VAT Acts.

Basic concepts and features of Good and Service Tax in India.

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183 REASONS 1. Wealth tax has been abolished by Financial Act 2015.

2. Service Tax and VAT are more relevant as indirect Taxes.

II Evaluation and rework of Choice Based Credit System (CBCS) as per the new UGC guidelines.

With reference to the notice issued by Registrar , DEI in relation to the desire of UGC that choice based credit system be implemented by all the Universities in India. This matter was discussed in the meeting of Board of Studies and external expert Prof. A. K. Malviya of Allahabad University informed that they have constituted a committee in Allahabad University to introduce CBCS system. As of now they have no semester system in under graduate Programme ( Semester system is only in few PG courses).However committee aligned the structure of B.com (Honors) with CBCS.

(Enclosure on page no.8)

III. Work experience course for B.Com (Honors) distance education.

In this reference, four options were suggested by the coordinator and Dean Faculty of Commerce discussed in detail and out of the four options, the fourth option was finalized by the committee i.e.

only the regular mode work experience course should be offered to distance mode to maintain uniformity.

(Proposal enclosed on page no.9)

IV. End semester exam papers (Hindi) of MTV PURAM centre:

With reference to the representation by the MTV Puram Centre in response to the discrepancy noticed /observed in the answer sheets of the centre. It is important to realize that no change can be made whatsoever in the paper of Hindi as the same is centralized & common for all centers. As per the opinion and advice of the external expert, it is not advisable and feasible as this may lead to different centers asking for different papers of Hindi in their own language. It was also advised by the expert that the concern centre may kindly encourage its students to learn & absorb the basic Hindi which would enable them to solve the paper easily without any discrepancy and eliminating any need for any kind of alteration in the paper. (Enclosure on page no.10)

V. B. Com. - B. Tech. Dual Degree Course:

Committee discussed thoroughly the syllabus of this dual degree programme and approved.

(Enclosure on page no.11)

VI. Committee also reviewed the panel of End semester Examination.

VII. Meeting ended with thanks to chairman

(Chairman)

(Enclosure of point number II)

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184 ( Enclosure of point number III )

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185 (Enclosure of point number IV)

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186 (Enclosure of point number V)

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187

COMMERCE COURSES OFFERED BY THE DEPARTMENT OF ACCOUNTANCY & LAW

S.N. Course Code Course Semester Credit

Department of Accountancy and Law

1 FCM201 Accounting for Engineers II 3

2 FCM203 Seminar and Group Discussion II 2

3 FCM301 Basic Management III 3

4 FCM303 Seminar and Group Discussion III 2

5 FCM401 Business Law IV 3

6 FCM403 Seminar Discussion and Group IV 2

7 FCM501 Business Organization V 3

8 FCM504 Seminar and Group Discussion V 3

9 FCM601 Basic Marketing VI 3

10 FCM602 Business Insurance VI 3

11 FCM604 Seminar and Group Discussion VI 3

12 FCM701 Cost & Management Accounting VII 4

13 FCM702 Advertising VII 4

14 FCM705 Industrial Project- I VII 5

15 FCM801 Business Taxation VIII 4

16 FCM802 Human Resource Management VIII 4

17 FCM803 Industrial Project- II VIII 5

COURSE NO. FCM- 201 COURSE TITLE: ACCOUNTING FOR ENGINEERS

Class: B.Tech. Dual Degree Footwear Technology, Status of Course: Major course, Approved since session: 2015-16 Total Credits: 3, Period: 55 Min., Week: 3.

UNIT 1: OVERVIEW OF ACCOUNTING

Meaning, Objects and Importance of Accounting, Accounting Concepts & Conventions, Double Entry System.

UNIT 2: ACCOUNTING CYCLE

Journal, Ledger, Trial Balance and Subsidiary Books.

UNIT 3: BANK RECONCILIATION STATEMENT, CAPITAL & REVENUE, ACCOUNTS FOR NON- PROFIT ORGANISATIONS.

Bank Reconciliation Statement, Capital and Revenue, Receipt & Payment account and Income &

Expenditure account.

UNIT 4: DEPRECIATION, PROVISIONS AND RESERVES AND ERRORS

Depreciation: Meaning, Need, Cause and Methods of Providing Depreciation (SLM and WDM) Provisions: Nature Kinds and their creations, Errors: Types and their rectifications

UNIT5: PREPARATION OF FINANCIAL STATEMENTS

Trading Account, Profit & Loss Account and Balance Sheet, Adjustments.

SUGGESTED READINGS:

1) Batliboi JR: ADVANCED ACCOUNTS 2) Gupta RR: ADVANCED ACCOUNTANCY

3) Gupta SP & Arjun Das: ADVANCED ACCOUNTANCY 4) Shukla MC & Grewal TS: ADVANCED ACCOUNTS 5) Shukla SM: ADVANCED ACCOUNTANCY

6) Gupta RL: ADVANCED ACCOUNTS

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188

COURSE NO. FCM - 301 COURSE TITLE: BASIC MANAGEMENT

Class: B.Tech. Integrated Footwear Technology, Status of Course: Major course, Approved since session: 2015-16 Total Credits: 3, Period: 55 Min., Week: 3.

UNIT 1: INTRODUCTION

Concept, Nature, Objectives, Importance, Process (Functions) and Principles of Management UNIT 2: PLANNING

Concept, Characteristics, Objectives, Process and Importance of Planning, Types of Plan, Meaning and Process of Decision Making

UNIT 3: ORGANISING

Concept, Nature and Forms of Organisation Structure, Authority and Responsibility, Staffing UNIT 4: DIRECTING

Concept, Importance and Principles of Direction, Communication, Leadership, Motivation and Co- ordination

UNIT 5: CONTROLLING

Concept, Nature, Importance, Elements and Control Cycle of Controlling SUGGESTED READINGS:

1) Koontz O’Donnell & Wielrich: ESSENTIALS OF MANAGEMENT 2) Iswar Dayal: NEW CONCEPTS IN MANAGEMENT

3) RS Dawar: THE PROCESS OF MANAGEMENT

4) Srinivasan: MANAGEMENT PRINCIPLES AND PRACTICE 5) Banerjee: PRINCIPLES & PRACTICE OF MANAGEMENT 6) Gupta CB: PRINCIPLES OF MANAGEMENT

7) Peter F Drucker: MANAGEMENT TASKS, RESPONSIBILITIES, PRACTICES 8) GR Terry: PRINCIPLES OF MANAGEMENT

COURSE NO. FCM - 401 COURSE TITLE: BUSINESS LAW

Class: B.Tech. Dual Degree Footwear Technology, Status of Course: Major course, Approved since session: 2015-16 Total Credits: 3, Period: 55 Min., Week: 3.

UNIT 1 – INDIAN CONTRACT ACT, 1872

The Contract-Definition, Agreement: Proposal and Acceptance, Consideration,

Contractual Capacity of Parties, Free Consent, Agreements expressly declared to be void, Discharge of Contracts, Breach of Contract, Contingent Contract.

UNIT 2 – NEGOTIABLE INSTRUMENT ACT, 1881

Opening and Operating of Bank Accounts, Modes of Bank Payment (Cheque, Bank Draft and Treasury Challan, NEFT/RTGS

UNIT 3 - SALE OF GOODS ACT, 1930 The Sale of Goods Act- Main Provisions.

UNIT 4 – CONSUMER PROTECTION ACT, 1986

Introduction, Important Definitions, Consumer Protection Council UNIT 5 – COMPANY ACT

An overview of company Act, 2013 SUGGESTED READINGS:

1) Saini, PD: BUSINESS REGULATORY FRAMEWORK (BUSINESS LAW) 2) Shukla MC: A MANUAL OF MERCANTILE LAW

3) Kuchhal MC: MERCANTILE LAW 4) Kapoor ND: COMMERCIAL LAW 5) Rohini Goel: MERCANTILE LAW 6) Sethi MK: COMMERCIAL LAW (HINDI) 7) Shukla & Narayan: MERCANTILE LAW (HINDI) 8) Gogna PP: MERCANTILE LAW)

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189

COURSE NO. FCM - 501 COURSE TITLE: BUSINESS ORGANISATION

Class: B.Tech. Dual Degree Footwear Technology, Status of Course: Major course, Approved since session: 2015-16 Total Credits: 3, Period: 55 Min., Week: 3.

UNIT 1: INTRODUCTION

Meaning, Characteristics, Objectives, Nature, Scope and Importance, Social Responsibilities &

Business Ethics.

UNIT 2: FORMS OF BUSINESS:

Introduction and Main Features of Sole Proprietorship, Partnership, Joint Stock Company and Co- operative Society

UNIT 3: LOCALISATION OF BUSINESS AND BUSINESS COMBINATION

Meaning, Factors and Theories of Localization, Meaning, Factors and Types of Business Combination UNIT 4: PRODUCTION AND BUSINESS FINANCE

Meaning, Factors and Types of Production, Production Planning and Inventory Control, Meaning and Different Source of Business Finance

UNIT 5: STOCK EXCHANGE AND COMMODITY EXCHANGE

Meaning, Features, Functions and Importance of Stock Exchange and Commodity Exchange

SUGGESTED READINGS:

1) Jagdish Prakash: BUSINESS ORGANISATION AND MANAGEMENT 2) CB Gupta: BUSINESS ORGANISATION

3) SA Sharlekar: MODERN BUSINESS ORGANISATION & MANAGEMENT 4) YK Bhushan & GL Tayal: BUSINESS ORGANISATION & MANAGEMENT 5) RC Agarwal: BUSINESS ORGANISATION & MANAGEMENT (HINDI) 6) MC Shukla: BUSINESS ORGANISATION & MANAGEMENT (HINDI)

COURSE NO. FCM - 601 COURSE TITLE: BASIC MARKETING

Class: B.Tech. Integrated Footwear Technology, Status of Course: Major course, Approved since session: 2015-16 Total Credits: 3, Period: 55 Min., Week: 3.

UNIT 1: INTRODUCTION

Nature, Scope, Evolution and Importance, Marketing concepts & Environment, Marketing Mix, Marketing segmentation,

UNIT 2: CONSUMER BEHAVIOUR

Types of Buyers, Factors effecting Consumer Behaviour. Buying Models UNIT 3: PRODUCT PLANNING

Concept of Product, Product development, Product line, Product mix, Product Life Cycle, Product Branding and Packaging.

UNIT 4: CHANNELS OF DISTRIBUTION

Types of Middle Men and its Functions Factors effecting selection of channel, Physical distribution, Channel conflicts

UNIT 5: PRICING AND PROMOTION DECISIONS

Pricing Policy, Forms of Promotion, Advertising, Personal Selling, Sales Promotion and Public Relations. After Sales Services.

SUGGESTED READINGS:

1) Davar: MANAGEMENT PROCESS IN SUGGESTED READINGS:

2) Kotler Phillip: PRINCIPLES OF MARKETING

3) Gandhi JC: MARKETING-A MANAGERIAL APPROACH 4) Clarke: PRINCIPLES OF MARKETING

5) Sherlekar: MARKETING MANAGEMENT MARKETING

6) Mamoria CB: THE PRINCIPLES AND PRACTICE OF MARKETING 7) Sharma SL: MARKETING MANAGEMENT

8) Srivastava PK: VIPRAN PRABANDH (HINDI) 9) Srivastava PK: MARKETING MANAGEMENT 10) Ramaswamy & Nama Kumar: BASIC MARKETING

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190

COURSE NO. FCM - 602 COURSE TITLE: BUSINESS INSURANCE

Class: B.Tech. Integrated Footwear Technology, Status of Course: Major course, Approved since session: 2015-16 Total Credits: 3, Period: 55 Min., Week: 3.

UNIT 1 – INTRODUCTION

Scope and functions, various forms of Insurance, fundamental principles of Insurance. IRDA – introduction and important provisions

UNIT 2 – MARINE INSURANCE

Essentials of Marine Insurance Contracts, Types of policies UNIT 3 – FIRE INSURANCE

Essentials of Fire Insurance Contracts, Types of policies Unit 4 - LIFE INSURANCE

Essentials of Life Insurance Contracts, Factors effecting in determination of Premium, Classification of Life Insurance Policies

UNIT 5 – MISCELLANEOUS INSURANCE

Motor Insurance, Personal Accident Insurance, Aviation Insurance, Engineering Insurance SUGGESTED READINGS:

1) Kothari & Bahal: PRINCIPLES & PRACTICE OF INSURANCE 2) Mishra MN: INSURANCE-PRINCIPLES & PRACTICE

3) Mitra JC: GUIDE TO MARINE FIRE & ACCIDENT INSURANCE 4) Srivastav & Balchand: ELEMENTS OF INSURANCE (HINDI) 5) Kamta Prasad: PRINCIPLES & PRACTICE OF INSURANCE (HINDI) 6) Anand Kumar: PRELIMINARY ELEMENTS OF INSURANCE (HINDI)

COURSE NO. FCM - 701 COURSE TITLE: COST AND MANAGEMENT ACCOUNTING

Class: B.Tech. Integrated Footwear Technology, Status of Course: Major course, Approved since session: 2015-16 Total Credits: 4, Period: 55Min., Week: 4.

UNIT-1 INTRODUCTION

Nature & scope of Cost Accounting, Cost concepts & classification, methods & techniques of costing, Definition of Management Accounting, Scope of Management accounting, Functions of Management Accounting, Role of Management accounting, Limitations of management accounting, Difference between cost accounting and management accounting.

UNIT-2- ELEMENTS OF COST

ACCOUNTING FOR MATERIAL: Material control, concepts and techniques, pricing of material issue.

Accounting for labour: labour turnover, idle time & overtime, methods of wage payment, time piece rates, and incentives schemes.

Overheads: Classification of overheads.

UNIT-3 – COST ASCERTAINMENT Job & Contract costing, process costing

UNIT-4- MARGINAL COSTS & CVP ANALYSIS

BEP-CVP relationship as a tool of profit planning, Break –even point- Algebraic and Graphic method, meaning of marginal costing, importance of marginal costing, difference between marginal costing and Absorption costing, Marginal costing as a tool of decision making.

UNIT-5 – ANALYSIS OF FINANCIAL STATEMENTS Financial ratio analysis, Cash flow analysis.

SUGGESTED READINGS-

1) Khan & Jain: COST & MANAGEMENT ACCOUNTING 2) Agarwal, M.L.: COST ACCOUNTING

3) Arora, M.N.: COST ACCOUNTS

4) Gupta, S.P.: MANAGEMENT ACCOUNTING 5) Narang & Jain: COST ACCOUNTING

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191

COURSE NO. FCM - 702 COURSE TITLE: ADVERTISING

Class: B.Tech. Integrated Footwear Technology, Status of Course: Major course, Approved since session: 2015-16 Total Credits: 4, Period: 55 Min., Week: 4.

UNIT 1: INTRODUCTION OF ADVERTISING

Meaning objective, nature and importance of advertising.

UNIT 2: DESIGNING ADVERTISING MESSAGE

Space, Headline, Illustrations, Body Copy, Slogan, Brand Name, Trade Mark, Ingredients of an Effective Advertising Copy

UNIT 3: MEDIA PLANNING AND CHOSING OF ADVERTISING MEDIA

Selection of Media Category, Factors influencing Choice of Media Category- The Reach of Media, Frequency of Media, Impact of Media, Cost of Media and other Factors.

Channel of communication of advertising,

UNIT 4: EVALUATION OF ADVERTISING EFFECTIVENESS

Methods of Measuring Advertising Effectiveness- Pre-Testing and Post-Testing; Communication Effect. Sales Effect,

UNIT 5: ADVERTISING AGENCY

Meaning, types, objective, importance and function of advertising agency.

SUGGESTED READINGS:

1) Aaker A David, Batra & Myers: ADVERTISING MANAGEMENT

2) Mohan Mahendra: ADVERTISING MANAGEMENT- CONCEPTS & CASES 3) Chunawalla& Sethia: FOUNDATIONS OF ADVERTISING- THEORY & PRACTICE 4) Rayuda CS: MEDIA AND COMMUNICATION MANAGEMENT

COURSE NO. FCM - 801 COURSE TITLE: BUSINESS TAXATION

Class: B.Tech. Integrated Footwear Technology, Status of Course: Major course, Approved since session: 2015-16 Total Credits: 4, Period: 55 Min., Week: 4.

UNIT I- INTRODUCTION

Basic Concepts: Income, Assessment Year, Previous Years, Gross Total Income, Total Income; Basis of Change Scope of Total Income; Residence and Tax Liability; Exempted Incomes

UNIT II – INCOME FROM HOUSE PROPERTY AND BUSINESS AND PROFESSION

Income from House property; Profits or gains of business or profession, including provisions relating to specific business

UNIT III – INCOME FROM CAPTIAL GAIN AND OTHER SOURCES Capital gains and income from other sources,

UNIT IV- DEDUCTIONS

Deductions under 80C to 80 U (Relevant deduction as per latest amendment) Aggregation of Income;

Set off and carry forward of losses

UNIT V- COMPUTATION OF TOTAL INCOME AND TAX LIABILITY OF A INDIVIDUAL AND FIRM SUGGESTED READINGS

1) Singhania V.K: STUDENTS' GUIDE TO INCOME FAX; TAXMANN, DELHI

2) Prasaci, Bhagwati: Income TAX LAW & PRACTICE: WILEY PUBLICATION, NEW DELHI, 3) Mehrotra H.C: INCOME TAX LAW & ACCOUNTS; SAHITYA BHAWAN, AGRA.

4) Dinker Pagare•: INCOME TAX LAW AND PRACTICE: SULTAN CHAND & SONS, NEW DELHI 5) Girish Ahuja and Ravi Gupta: SYSTEMATIC APPROACH TO INCOME TAX: SAHITYA BHAWAN

PUBLICATIONS, NEW DELHI.

6) Chandra Mahesh and Shukla D.C.: INCOME TAX LAW AND PRACTICE; PRAGATI PUBLICATIONS, NEW DELHI.

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192

COURSE NO. FCM - 802 COURSE TITLE: HUMAN RESOURCE MANAGEMENT

Class: B.Tech. Integrated Footwear Technology, Status of Course: Major course, Approved since session: 2015-16 Total Credits: 4, Period: 55 Min., Week: 4.

UNIT-I – HRM- AN OVERVIEW

Meaning, need, objective and concept of human resource management and role of Human resource manager.

UNIT-II- HUMAN RESOURCE PLANNING Objectives, Process and techniques.

UNIT-III- JOB ANALYSIS AND JOB DESCRIPTION

Meaning, need objective and concept of Job analysis and job description.

UNIT-IV-SELECTION OF HUMAN RESOURCE Needs, concept and methods.

UNIT-V- PERFORMANCE APPRAISAL AND EVALUATION

Needs, concept, Performance Appraisal and Potential Appraisal, methods and importance.

SUGGESTED READINGS:

1) Ghosh S: PERSONNEL MANAGEMENT

2) Agarwal RD: DYNAMICS OF PERSONNEL MANAGEMENT 3) Ahuja JK: PERSONNEL MANAGEMENT

4) Flippo Edwin: PERSONNEL MANAGEMENT 5) Mamoria CB: PERSONNEL MANAGEMENT

6) Yoder Dale: PERSONNEL MANAGEMENT AND INDUSTRIAL RELATIONS

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193

III. Department of Applied Business Economics Faculty of Commerce Dayalbagh Educational Institute (Deemed University), Agra

Accredited with Grade ‘A’ By NAAC Minutes of Meeting

The meeting of BOS of the Department has been conducted on 29th Feb. 2016 in chamber of Prof.

S.P.Kaushik.

The followings were present in this meeting:

Prof. S.P. Kaushik Chairman & Head

Prof. M. I Haque External Member, FMS, AMU, Aligarh Prof. V.K.Gangal Internal Member, Dept. App.Biz. Economics Prof. S.P.Saxena Internal Member, Dept. App.Biz.Economics Dr. Saurav Mani Internal Member, Dept. App.Biz.Economics Dr. Bhawna Johri Internal Member, Dept. App.Biz.Economics Dr. Anisha Satsangi Internal Member, Dept. App.Biz.Economics Dr. Suneshwer Internal Member, Dept. App.Biz Economics

 In this meeting all the courses offered by department have been reviewed thoroughly and followings have been suggested:

 Paper ABM 101 and ABM 201 have been renamed as Business Economics I and Business Economics II in place of Economic Theory I and Economic Theory II respectively.

 The following ten papers have been identified and their syllabus have also been approved which to be offered by the department in dual degree program called B.Com – B.Tech. in Leather.

SN Code & Papers Sem. Credit SN Code & Papers Sem Credit 1 FCM 202 Business

Statistics 2 3 6 FCM 602

Entrepreneurship 6 4

2 FCM 302 Business

Economics I 3 3 7 FCM 703

Banking and Finance 7 4

3 FCM 402 Business

Economics II 4 3 8 FCM 704 Industrial

Law 7 4

4 FCM 502 Financial Management

5 3 9 FCM 803 Business

Environment

8 4

5 FCM 503 Indian Economy

5 4 10 FCM 804

Export-Import Planning and Documentation

8 4

 The papers offered by the department have been classified as per guidelines of the UGC in reference to CBCS. (Schedule enclosed)

 Panel of external examiners was also reviewed and updated.

The meeting ends with words of appreciation to chair and external expert.

Prof. S.P. Kaushik Head

29/2/2016

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194

Department of Applied Business Economics Faculty of Commerce Dayalbagh Educational Institute (Deemed University), Agra

Accredited with Grade ‘A’ By NAAC Minutes of Meeting

The meeting of BOS of the Department has been conducted on 14th March 2016 in chamber of Prof.

S.P.Kaushik.

The followings were present in this meeting:

Prof. S.P. Kaushik Chairman & Head

Prof. Madhu Vij External Member, FMS, DU, Delhi

Prof. V.K.Gangal Internal Member, Dept. App.Biz. Economics Prof. S.P.Saxena Internal Member, Dept. App.Biz.Economics Dr. Shalini Dubey Internal Member, Dept. App.Biz.Economics Dr. Saurav Mani Internal Member, Dept. App.Biz.Economics Dr. Anisha Satsangi Internal Member, Dept. App.Biz.Economics Dr. Suneshwer Internal Member, Dept. App.Biz Economics

 In this meeting all the courses offered by department have been reviewed thoroughly and followings have been suggested:

 Paper ABM 101 and ABM 201 have been renamed as Business Economics I and Business Economics II in place of Economic Theory I and Economic Theory II respectively.

 The following ten papers have been identified and their syllabus have also been approved which to be offered by the department in dual degree program called B.Com – B.Tech. in Leather.

SN Code & Papers Sem. Credit SN Code & Papers Sem Credit 1 FCM 202 Business

Statistics 2 3 6 FCM 602

Entrepreneurship 6 4

2 FCM 302 Business

Economics I 3 3 7 FCM 703 Banking and

Finance 7 4

3 FCM 402 Business

Economics II 4 3 8 FCM 704 Industrial

Law 7 4

4 FCM502 Financial Management

5 3 9 FCM 803 Business

Environment

8 4

5 FCM 503 Indian Economy

5 4 10 FCM 804 Export-

Import Planning and Documentation

8 4

 The papers offered by the department have been classified as per guidelines of the UGC in reference to CBCS. (Schedule enclosed)

 Panel of external examiners was also reviewed and updated.

The meeting ends with words of appreciation to chair and external expert.

Prof. S.P. Kaushik Head

14/3/2016

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195

B. COM. - B. TECH. DUAL DEGREE PROPOSED COURSE STRUCTURE

COMMERCE COURSES OFFERED BY

THE DEPARTMENT OF APPLIED BUSINESS ECONOMICS

S.N. Course No. Course Title Semester Credit

1 FCM 202 Business Statistics 2 3

2 FCM 302 Business Economics I 3 3

3 FCM 402 Business Economics II 4 3

4 FCM 502 Financial Management 5 3

5 FCM 503 Indian Economy 5 3

6 FCM 603 Entrepreneurship 6 3

7 FCM 703 Banking and Finance 7 4

8 FCM 704 Industrial Law 7 4

9 FCM 803 Business Environment 8 4

10 FCM 804 Export-Import Planning & Documentation 8 4

CLASS: B. TECH B.COM. DUAL DEGREE COURSE CODE: FCM 202

COURSE TITLE: BUSINESS STATISTICS STATUS OF COURSE: MAJOR COURSE CREDIT: 3

Unit 1: Introduction

(A) Meaning, Definition, Scope and Limitations of Statistics (B) Functions and Importance of Statistics

(C) Statistical Enquiry: Census and Sample methods of Enquiry, Planning for Statistical Enquiry Unit 2: Statistical Data

(A) Statistical Data: Primary and Secondary Data, Methods of Collection, Classification, Editing and Approximation

(B) Statistical Errors: Meaning, types and causes

(C) Presentation of Data: Tabular, Diagrammatic and Graphic presentation of data Unit 3: Central Tendency

(A) Arithmetic Average (Simple and Weighted), Combined Average (B) Geometric and Harmonic Mean

(C) Mode, Median, Quartiles, Deciles and Percentiles Unit 4: Dispersion and Skewness

(A) Range, Quartile Deviation and Mean Deviation (B) Standard Deviation and Coefficient of Variation (C) Measures of Skewness

Unit 5: Correlation

(A) Correlation: Meaning, Types, Degrees and uses (B) Karl Pearson's Coefficient of Correlation

(C) Spearmen’s Coefficient of Correlation, Concurrent Deviation method of Correlation SUGGESTED READINGS:

1) Elhance DN: Fundamentals of Statistics 2) Gupta SP: Statistical Methods

3) Gupta BN: Statistics

4) Nagar KN: Fundamentals of Statistics 5) Varshney RD: Fundamentals of Statistics 6) AL Nagar: Basic Statistics

(18)

196 CLASS: B. TECH - B.COM. DUAL DEGREE COURSE CODE: FCM 302

COURSE TITLE: BUSINESS ECONOMICS I STATUS OF COURSE: MAJOR COURSE CREDIT: 3

Unit 1: Introduction

(A) Definition and Scope of Economics (B) Methods of Economic Study (C) Micro and Macro Analysis (D) Economic Laws.

Unit 2: Analysis of Consumer Behaviour

(A) Law of Diminishing Marginal Utility & Law of Equi-marginal Utility (B) Consumer’s Surplus: Marshallian Approach

(C) Indifference Curve: Concept, Characteristics, Consumers Equilibrium & Effects on Consumer’s Equilibrium & Consumer Surplus [Hicksian Approach & Slutski’s Approach]

Unit 3: Demand Analysis

(A) Demand: Concept, Types, Demand Schedule & Demand Curve (B) Law of Demand

(C) Elasticity of Demand: Concept, Types & Applications (D) Demand Forecast

Unit 4: Theory of Production

(A) Production: Concept & Factors of Production (B) Efficiency of Land, Labour & Capital

(C) Economies & Diseconomies of the Scale

(D) Laws of Return, Laws of Return to Scale, Producers Equilibrium.

Unit 5: Theories of Product Pricing

(A) Different market situations, Effects of changes in Demand and supply on Equilibrium price (B) Cost and Revenue Analysis, Pricing under Perfect Competition, Monopoly and Monopolistic

Competition,

(C) Price Discrimination & Inter-related Prices SUGGESTED READINGS:

1) Dewett KK: Modern Economic Theory 2) Seth ML: Principles of Economics

3) Sundharam KPM & Vaish MC: Principles of Economics 4) George Leland Beach: Economics

5) Bansal SN & Agarwal Anupam: Economic Analysis 6) Kotsoyiannis A: Modern Micro Economics

(19)

197 CLASS: B. TECH - B.COM. DUAL DEGREE COURSE CODE: FCM 402

COURSE TITLE: BUSINESS ECONOMICS II STATUS OF COURSE: MAJOR COURSE CREDIT: 3

Unit 1: Introduction

(A) Macroeconomics: Concept, Features and Scope (B) Distinction between Micro and Macroeconomics Unit 2: Income and Employment

(A) Determination of Effective Demand, Consumption Function

(B) Determinants of Investment, Relationship between Savings and Investment (C) Concept of Investment Multiplier

Unit 3: Inflation and Measures to Control

(A) Inflation: Meaning and measurement, Impact of inflation on macroeconomic variables (B) Measures to control inflation

Unit 4: Monetary and Fiscal Policy

(A) Demand and Supply of Money, Components of Money Supply in India (B) Government Expenditure and Revenue, Deficit financing by the Government (C) Monetary policy and Fiscal policy fluctuations.

Unit 5: Open Economy Macroeconomics (A) International Trade and Investment

(B) Foreign Direct Investment and Foreign Portfolio Investment (C) Exchange Rates: Meaning, determination and control.

SUGGESTED READINGS:

1) G Ackley: Macroeconomic Theory

2) Eric, J Pente Cost: Macroeconomics: Open Economy Approach 3) JM Keynes: General Theory of Interest, Employment &Money 4) C Rangarajan: Macroeconomics

5) MC Vaish: Macroeconomics 6) Mankiw: Macroeconomics

7) Edward Shapiro: Macroeconomic Theory 8) Raghbendra Jha: Macroeconomics 9) T Foryen Richard: Theories and Policies

(20)

198 CLASS: B. TECH - B.COM. DUAL DEGREE COURSE CODE: FCM 502

COURSE TITLE: FINANCIAL MANAGEMENT STATUS OF COURSE: MAJOR COURSE CREDIT: 3

Unit 1: Introduction

(A) Financial Management: Meaning, Objectives, Scope and Significance (B) Finance Functions: Meaning and Type

(C) Capitalization: Meaning and Theories

(D) Over-capitalisation and Under-capitalisation: An Overview Unit 2: Capital Structure and Cost of Capital

(A) Capital Structure: Meaning, Determinants and Role in Decision Making (B) Sources of Capital: Short and Long Term

(C) Cost of Capital Components and Weighted Average Cost of Capital (D) Leverage Analysis

Unit 3: Management of Working Capital

(A) Working Capital: Meaning and Determinants (B) Sources of Working Capital

(C) Management of Working Capital and its Components, e.g., Cash, Stock and Receivable Unit 4: Capital Budgeting: Process & Practices

(A) Capital Budgeting: Meaning, Characteristics, Principles and Scope (B) Time Value of Money

(C) Methods of Appraising Capital Budgeting Proposals.

Unit 5: Financial Analysis (A) Break Even Analysis (B) Ratio Analysis (C) Cash Flow Analysis SUGGESTED READINGS:

1) Brealey and Myres: Principles of Corporate Finance 2) E J Mc Lancey: Business Finance: Theory and Practice 3) IM Pandey: Financial Management

4) James C Van Horne: Financial Management and Policy

5) Kuchhal SC: Financial Management: An Analytical & Conceptual Approach 6) MY Khan and PK Jain: Financial Management

7) Prasanna Chandra: Financial Management 8) PV Kulkarni and SP Kulkarni: Corporate Finance

(21)

199 CLASS: B. TECH - B.COM. DUAL DEGREE COURSE CODE: FCM 503

COURSE TITLE: INDIAN ECONOMY STATUS OF COURSE: MAJOR COURSE CREDIT: 3

Unit I: Introduction

(A) Nature and Structure of Indian Economy – Historical Context (Pre and Post- Independence), Mixed Economy as a special dimension of Indian Economy

(B) Outline of Different Sectors of Indian Economy – Industrial, Agriculture, Services Unit II: Natural and Human Resources

(A) Status and Role of Natural Resources in Indian Economy – Forest, Water & Mineral (B) Population dynamics in Indian Economy – Demographic Structure and Transition.

Unit III: Agriculture and Industries

(A) Issues and Challenges of Agriculture in India – Status of Farm Production, Status of Farmers in Indian Economy

(B) Micro, Small and Medium Enterprises in India, Issues and Challenges of Large Scale Industries.

Financial Institutions – Role and Status Unit IV: Economic Planning

(A) Economic Planning in India – History and Development

(B) Liberalization Policy and Post Liberalization Status of Indian Economy Unit V: Foreign Sector - Overview

(A) Foreign Trade Policy in India – History and Development

(B) Export and Import pattern of Indian Economy, Balance of Payment, Foreign Exchange (C) Status of Indian Economy in relation to Foreign Economies.

SUGGESTED READINGS:

1) Indian Economy, Ruddra Dutt and KPM Sundaram 2) Indian Economy, M B Shukla

3) Indian Economy – Agenda for the 21st Century, Raj Kumar Sen and Biswajit Chatterjee

(22)

200 CLASS: B. TECH - B.COM. DUAL DEGREE COURSE CODE: FCM 603

COURSE TITLE: ENTREPRENEURSHIP STATUS OF COURSE: MAJOR COURSE CREDIT: 3

Unit 1: Introduction

(A) Concept of Entrepreneur, Entrepreneurship and Entrepreneur, Entrepreneur vs. Manager;

Significance of Entrepreneurship in Economic Development;

(B) Qualities, and Functions of Entrepreneur; Ethics and Entrepreneurship;

(C) Life Cycle of new Business and relationship with Large Enterprises.

Unit 2: Creating Entrepreneurial Venture

(A) Business Plan as Entrepreneurial Tool : New product, Franchising, Partial Momentum, Sponsorship and Acquisition

(B) Legal aspect to organizing business, Environmental Factors affecting success of a new Business;

(C) Reasons for the failure and visible problems for Business.

Unit 3: Project Management

(A) Feasibility Study -Preparation of Feasibility Reports: Location, Economic, Technical, Marketing and Managerial Feasibility of Project.

(B) Estimating and Financing funds requirement, Schemes of financial institutions Like Commercial Banks, IDBI, ICICI, IFC, SFC, SIDBI

(C) Venture Capital Funding.

Unit 4: Entrepreneurship and Government (A) Role of Central and state Governments

(B) Government support to new Enterprise; Entrepreneurship Development Programs;

(C) Role of various institutions in Developing Entrepreneurship in India: DICs, Small Industries Service Institute, Entrepreneurship Development Institute of India (EDII), National Institute of Entrepreneurship & Small Business Development (NIESBUD) National Entrepreneurship Development Board (NEDB).

Unit 5: Entrepreneurship for Inclusive Growth Role, Problems & Prospects (A) Rural Entrepreneurship, Entrepreneurship for MSME

(B) Women Entrepreneurship (C) Microfinance and Micro insurance.

SUGGESTED READINGS:

1) Cliffon, Davis S and Fyfie, David E., Project Feasibility Analysis, John Wiley 2) Desai, A N., Entrepreneur & Environment., Ashish Publications

3) Drucker, Peter, Innovation and Entrepreneurship, Heinemann

4) Jain Rajiv, Planning a Small Scale Industry: A Guide to Entrepreneurs, S.S. Books 5) Kumar, S A., Entrepreneurship in Small Industry, Discovery

6) McClelland, D C and Winter, W G., Motivating Economic Achievement, Free Press

7) Pareek, Udai and Venkateswara Rao, T., Developing Entrepreneurship -A Handbook on Learning Systems, Learning Systems.

(23)

201 CLASS: B. TECH - B.COM. DUAL DEGREE COURSE CODE: FCM 703

COURSE TITLE: BANKING & FINANCE STATUS OF COURSE: MAJOR COURSE CREDIT: 4

Unit 1: Introduction

(A) Evolution, Definition, Functions, Importance and Classification of Money (B) Principles & Methods of note issue.

Unit 2: Monetary Standards

(A) Meaning of Monetary Standard

(B) Essentials of a good Monetary Standard

(C) Characteristics, Advantages and Disadvantages of Mono-metallic, Bi-metallic and Paper standards Unit 3: Change in Value of Money

(A) Quantity Theory of Money

(B) Inflation, Deflation and Stagflation - Meaning, Causes, Effects and Remedies (C) Index Numbers.

Unit 4: Banks

(A) Definitions and Types of Banks (B) Functions of Commercial Banks (C) Credit Instruments

(D) Cooperative Banks.

Unit 5: Banking In India (A) Reserve Bank of India (B) State Bank of India

(C) Recent Developments: Private and Foreign Banks.

SUGGESTED READINGS:

1) KN Garg: Money, Banking, Trade and Finance 2) ML Seth: Monetary Economics

3) TT Sethi: Money and Banking

4) VC Sinha: Money, Currency and Finance 5) RBI Bulletins

CLASS: B. TECH - B.COM. DUAL DEGREE COURSE CODE: FCM 704

COURSE TITLE: INDUSTRIAL LAW STATUS OF COURSE: MAJOR COURSE CREDIT: 4

Unit 1: The Factories Act, 1948

(A) Scope, Definitions, Approval of Licensing and Registration of Factories

(B) The Inspection Staff, Health, Safety, Welfare, Working Hours of Adults, Employment of Women and Young persons, Leave with Wages

Unit 2: Industrial Disputes Act, 1947

(A) Industrial Disputes: Definitions and Authorities

(B) Notice of Charge, Reference of Disputes, Procedure, Powers and Duties of Authorities (C) Settlement of Industrial Disputes, Strikes and Lock-outs, Lay-off and Retrenchment.

Unit 3: The Trade Union Act, 1926

(A) Object, Definition, Registration, Rights and Liabilities of Officer Bearers (B) Change of Name, Amalgamation, Dissolution and Returns

Unit 4: Wage Legislation in India

(A) The Payment of Wages Act, 1936: Object, Definitions, Application of the Act, Deductions, Maintenance of Registers, Authorities, Claims

(B) The Workmen’s Compensation Act, 1923: Employer’s Liability for Compensation, Amount of Compensation

Unit 5: The Minimum Wages Act, 1948

(A) Object, Definition, Fixation and Revision of Minimum Wages

(B) Payment of Minimum Wages, Maintenance of Registers and Reports, Enforcement & Claims

SUGGESTED READINGS:

1) ND Kapoor: Elements of Industrial Law 2) Balkrishna Kumawat: Industrial Law

3) ML Monga: Industrial Relations and Labour Laws In India 4) KC Mandot: Industrial and Labour Law

5) Bare Acts (As Passed & Amended by the Parliament)

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202 CLASS: B. TECH - B.COM. DUAL DEGREE COURSE CODE: FCM 803

COURSE TITLE: BUSINESS ENVIRONMENT STATUS OF COURSE: MAJOR COURSE CREDIT: 4

Unit 1: Introduction

(A) Nature, Scope and Objectives & Characteristics of business, Goals of business (B) Dynamics of Modern Business, Types of Environment

(C) Competitive structure of Business and competitor analysis, Benefits of Structural Analysis Unit 2: Environment Analysis and Forecasting

(A) Techniques for environmental analysis, steps of environmental analysis, (B) Types of environmental forecasting, Techniques for environmental forecasting (C) Benefits of environmental forecasting, limitations of environmental forecasting Unit 3: Legal Environment

(A) Government and Business Regulatory Framework, (B) SEBI, IDRA, Competition Commission,

(C) Foreign Trade Policy and FEMA

Unit 4: Natural & Technological Environment

(A) Meaning, Innovation, technological leadership and fellowship,

(B) Technology and competitive advantage, sources of technological dynamics, time lags in technology,

(C) Selection of Appropriate Technology and technology adaptation, Impact of technology on globalization, IT and marketing, and Technology Transfer.

Unit 5: Social Environment

(A) Relation of Business and society, objectives and importance of business,

(B) Business ethics, business and culture, technological development and social change (C) Social Responsibility of Business, Consumerism as an Emerging Environmental Force (D) Government Steps for Protecting Consumers

SUGGESTED READINGS:

1) Tandon: Environment & Entrepreneur

2) M Adhikari: Economic Environment of Business 3) Triwedi Ml: Government & Business

4) Das Gupta & Sen Gupta: Government and Business In India 5) Kuthalia SK: From Tradition to Modernity

6) Cherunilam Francis: Business Environment

7) Verma Dps: MRTP Laws, Principles, Provision and Cases 8) Aswasthapa: Essentials of Business Environment

9) Aswasthapa: Legal Environment of Business

(25)

203 CLASS: B. TECH - B.COM. DUAL DEGREE COURSE CODE: FCM 804

COURSE TITLE: EXPORT-IMPORT PLANNING & DOCUMENTATION STATUS OF COURSE: MAJOR COURSE

CREDIT: 4

Unit 1: Introduction

(A) Foreign Trade- Concept, Importance and Role In Economic Development (B) LPG Process in India

(C) Export-Import Policy Frame Work (D) Trade Theories.

Unit 2: Foreign Trade Environment (A) Legal & Political Environment (B) Socio-Cultural Environment

(C) Institutional Setup for Foreign Trade Promotion in India.

Unit 3: Foreign Trade Documentation and Performance (A) Foreign Trade Documentation

(B) Performance Of Foreign Trade (C) Trade Balance

(D) Balance Of Payment Unit 4: Foreign Trade Financing (A) Financial Institutions (B) Mode Of Payment (C) Letter Of Credit (D) Exchange Control.

Unit 5: Foreign Trade Incentives

(A) Foreign Trade Incentives-Fiscal & Non-Fiscal (B) Trading House

(C) Trade Zones- EPZ, SEZ

(D) Foreign Trade Promotion Measure Of Government.

SUGGESTED READINGS:

1) Francis Cherunilam: International Trade And Export Management 2) Saxena & Kapoor: International Marketing

3) Varshney & Bhattacharya: International Marketing Management

References

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