DEPARTMENT OF AGRICULTURAL ECONOMICS &

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DEPARTMENT OF AGRICULTURAL ECONOMICS &

BUSINESS MANAGEMENT

COURSE CURRICULUM (CBCS)

MASTER OF AGRI-BUSINESS MANAGEMENT

FACULTY OF AGRICULTURAL SCIENCES ALIGARH MUSLIM UNIVESITY

ALIGARH 202 002

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Department of Agricultural Economics & Business Management List of Course Curriculum (CBCS)

S.No. CODE TITLE OF THE COURSE Cr Marks

I Semester

^Sessional_/Assignm

ent

Mid Seme ster

End Seme ster

Max Mark s

1 Core AEM-1001 Problems of Indian Agriculture 4 10 30 60 100

2 Core AEM-1002 Agricultural & Rural Marketing 4 10 30 60 100

3 Core AEM-1003 Foundation of Management 3 10 30 60 100

4 Core AEM-1004 Business Environment 2 10 30 60 100

5 Core AEM-1005 Managerial Economics-I 4 10 30 60 100

6 Core AEM-1006 Management Accounting 4 10 30 60 100

21 II Semester

7 Core AEM-2001 Fundamentals of Information Technologies

4 10 30 60 100

8 Core AEM-2002 Financial Management 4 10 30 60 100

9 Core AEM-2003 Research in Agri business 2 10 30 60 100

10 Core AEM-204 Managerial Economics-II 4 10 30 60 100

11 Core AEM-2005 Agri Human Resource

Development

4 10 30 60 100

12 Core AEM-2006 Quantitative Techniques 3 10 30 60 100

13 Core AEM-2007 Marketing Management 2 10 30 60 100

23 III-Semester

14 Elective AEM-3001 Agricultural Policy & Planning 2 10 30 60 100

15 Core AEM-3002 Global Marketing 2 10 30 60 100

16 Elective AEM-3003 Agricultural and Micro Finance 4 10 30 60 100

17 Elective AEM-3004 WTO and Indian Agriculture 2 10 30 60 100

18 Core AEM-3005 Select Computer Application Packages 4 10 30 60 100

19 Core AEM-3006 Agricultural Investment Management 2 10 30 60 100

20 Core AEM-3011 Consumer Behaviour 2 10 30 60 100

21 Ability Enhance

ment

AEM-3071 Summer Training Report 2 100

Ability Enhancement=2 Elective=8 Core=10

20 IV-Semester

22 Core AEM-4001 Agricultural Production

Economics

2 10 30 60 100

23 Elective AEM-4002 Management of Agricultural Cooperatives

4 10 30 60 100

24 Core AEM-4003 Strategic Management 3 10 30 60 100

25 Elective AEM-4004 Theory of Economic Development 4 10 30 60 100

26 Core AEM-4005 O.B. & Communication 3 10 30 60 100

27 Core AEM-4006 Export Import Management 2 10 30 60 100

28 Elective* AEM-4011 International Trade in Agri Business

4 10 30 60 100

29 Elective* AEM-4012 Agricultural Derivatives & Risk Management

4 10 30 60 100

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(Master of Agribusiness Management)

* Course code will be provided by Controller’s Office

** Adopted from courses of the Department of Agricultural Microbiology

*** Adopted from courses of the Department of Post Harvest Engineering & Technology

30 Elective* AEM-4013 Retail Management 4 10 30 60 100

31 Elective* AEM-4014 Agriculture Biotechnology 4 10 30 60 100

32 Open**

Elective

AEM-4015 Biostatistics & Bioinformatics 4 10 30 60 100

33 Open***

Elective

AEM-4016 Biomass utilization & Renewable Energy Management

4 10 30 60 100

34 Ability enhancement

AEM-4071 Project/ Dissertation Report 4 - - - 100

AEM-4072 Viva-Voce 4 - - - 100

AEM-4073 Project/ Dissertation Viva 2 - - - 100

Elective= 8 Core= 10 Open Elect.= 4 Ability Enhancement= 10 Total= 32 I Semester (4+4+3+2+4+4) = 21

II Semester (4+4+2+4+4+3+2)= 23

III Semester Core= (2+4+2+2)= 10 Elective (2+4+2)= 8 Ability enhancement=2 Total=20 IV Semester Core= (2+3+3++2)= 10 Elective (4+4) =8 Open Elective=4

Ability Enhancement= (4+4+2)=10 Total =32

Total Core 64

Total Elective 16

Total Open

Elective

04 Total Ability Enhancement.

12 Total Credits 96

Semester MABM Credits

I Semester 21 (4+4+3+2+4+4)

II Semester 23 (4+4+2+4+4+3+2)

III Semester 20 (2+4+2+2+2+4+2+2)

IV Semester 32 (2+3+3+2+4+4+4+4+4+2)

Total Credits 96

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Semester: I

AEM-1001 Problems of Indian Agriculture Course Objective:

Basic objective of this course is to impart knowledge about current Indian agriculture, policies and changes which have taken place in the post independence period with a special focus upon problems being faced in the light of challenges of food security and sustainable agriculture.

Credits: 4 Unit-I

Role and importance of Agriculture in Economic Development, Features of Indian Agriculture, Causes of low productivity, Socio-cultural and Institutional constraints, Suggestive measures for improving Agricultural Productivity, Brief review of agricultural development under the Five year plans, Problems of Indian Agriculture

Unit-II

Land reforms: Meaning, Need and objectives, Measures contemplated to achieve the objectives of land reforms, Abolition of Intermediaries, Tenancy Reforms, Reorganisation of Agriculture, Rural Development Programmes and its impact on Rural Development and Agricultural development, MNREGA, Bharat Nirman

Unit-III

Agricultural Labour: Definition, causes of growth, conditions and problems, measures for improvement, Farm size and Efficiency, Food Security and Public Distribution System, Food Security System Act 2013

Unit-IV

Modern Technology Vs Institutional Reforms.New agricultural technology and Farm Mechanisation, Choice of appropriate technology in agriculture.Green Revolution-concept, impact and scope, Agriculture and economic reforms.

Suggested Reading:

1. Mishra and Puri: Indian Economy, (Latest Edition) Himalaya Publishing House, New Delhi

2. RuddarDutt and K.P.M. Sundaram: Indian Economy, (Latest Edition) S. Chand & Co., New Delhi

3. Ministry of Finance, Govt. of Indian: Economic Survey, various issues 4. Economic and Political Weekly, Selected Articles

6. Ministry of Agriculture, Govt. of India, "Indian Agriculture at a Glance 2012"

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AEM-1002 Agricultural & Rural Marketing Objective:

To familiarize the students with the system, regulation, problems, issues and the emerging phenomena in the area of agricultural and rural marketing

Agricultural Marketing in India: nature, structure and system, Regulated Marketing, Legislation

& Machinery, Marketable Surplus; Grading & standardization Unit-II

Agricultural Diversification, Agri-business Marketing, Rural and Agri-business Entrepreneurship, Cooperative Marketing, Support Policies for Agricultural and Rural Development

Unit-III

Rural Markets _ patterns, problems and strategies, Agri Marketing Channels, Infrastructure of Agricultural Marketing _ Storage, Transport and Financing, Managerial Efficiency in Agricultural Marketing

Unit-IV

Commodity Futures Marketing, External Trade, Agricultural Exports, Globalization of Agriculture, Marketing education, research, Statistics and Information Management

Suggested Readings

AcharyaS.SAgricultural Marketing in India (Oxford & IBH) Prasad J. Indian Agricultural Marketing (Mittal)

Ricketts C. & Rawlins O. Introduction to Agribusiness (Delmar) Kashyap P. &Raut S. Rural Marketing (Dreamtech Press)

Badi R.V. &Badi N.V. Rural Marketing (Himalaya Publishing House)

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AEM-1003 Foundation of Management

Objectives:

To familiarize students of diverse background with the generic concepts of Business Management and gradually orient and enable them to appreciate the application of the very concepts in the core functional areas of management

Credits: 3

Unit-1 Fundamentals of Management Management; de jure and de facto systems Systems and process based definitions

Levels, functions, types of managers; specific and generic roles and skills Schools of Management Thought; Scientific School, HR School

Behavioural, Systems and contemporary schools; Contingency approach

Unit-2 Planning

Process and steps; objectives setting, identifying business definitions Evaluating business objectives; establishing verifiable and realistic objectives

SWOT analysis; Introduction to ETOP and SAP analysis

Plan alternatives and strategic choice; Tactical planning and related concepts

Unit-3 Decision Making & Organizing

Concept of decision making; process, models, typologies, select tools and techniques Concept of organizational structure; functional division; rationale and process Co-ordination; functional and cross functional; rationale and techniques

Structural variants; prototypes, functional, process, product, customer and geography based structures; SBU’s

and product/matrix structures; Issues in centralized vs. decentralized structures. Leading;

staffing and directing; different techniques of directing; leadership; notion, style and approaches.

Controlling; notion, process and techniques Suggested Readings:

Stoner, J.A.F. and Freeman, R.E., Management, PHI, New Delhi 2000 (revised edn.) Hampton, David R., Management, TMH, New Delhi, 1997

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AEM- 1004 Business Environment

Objective:To sensitize the students with the changing environment of agribusiness with which the managers have always to cope up with special reference to India.

Types of Environment, Environmental Analysis and its Techniques, Business & Society:

Consumer Rights, Consumerism, Corporate Governance, Business Ethics in India Unit-II

Features of Indian Economy, Trends in Industrial Production in India, India’s Industrial Policy, Fiscal and Monetary Policy in India, Economic Reforms in India

Suggested Readings:

Francis Cherunilam : Business Environment (HPH)

Raj Agarwal&ParagDiwan : Business Environment (Excel Books) A C Fernando : Business Environment (Pearson Education)

M Adhikary : Economic Environment of Business (Sultan Chand) Mishra and Puri : Indian Economy (HPH)

Dutt, Ruddar and K.P.M. Sundaram, : Indian Economy (S Chand)

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AEM-1005 Managerial Economics- I Objective:

This course is intended to provide an overview of managerial economic theories and its applications. It intends to provide fundamental concepts and models in the theory of production and costs and sets out to provide a basic understanding of price and output determination under different types of market structures.

Credits 4 Unit-I

Demand analysis and elasticity of demand. Theory of consumer’s behavior: utility analysis, Indifference curve technique. Revealed preference theory.

Unit-II

Cost theory and estimation: Cost concepts, determinants of cost, cost-output relationship in the short run and long run, short run vs. long run costs, average cost curves, Overall Cost leadership, Cost and revenue Functions

.

Unit-III

Market conditions.Equilibriums of Firm and Industry.Price-Output determination in Perfect competition, Monopoly, Monopolistic competition and Oligopoly.

Unit-IV

Theory of production Function, Laws of returns to scale and law of variable proportions.Cobb- Douglas production Function.Theory of marginal productivity.Modern theory of distribution.

Rent, wages, interest and profit.

--- Suggested Readings:

Managerial Economic Principals and worldwide applications:DominickSolvatore, RavikeshSrivastava

Managerial Economics; An Economic Foundation for Business Decision:Barry Keating and J.Holton Wilson.

Microeconomic Theories: Whinston Green David M Kreps 1990. A Course in Microeconomic Theory.Princeton University Press.

Dewitt KK. 2002. Modern Economic Theory. Sultan Chand & Co.

Henderson JM &Quandt RE. 2000. Microeconomic Theory: A Mathematical Approach.

McGraw-Hill

Koutsoyiannis A. 2003. Modern Microeconomics. The Macmillan Press.

Silberberg E &Suen W. 2001.The Structure of Economics–A Mathematical Analysis.McGraw- Hill.

Varian Hal R. 1999.Intermediate Microeconomics.Affiliated East-West Press.

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AEM-1006 Management Accounting

The objective of this course is to familiarize students with financial accounting and equip them with the tools and techniques of management accounting

Meaning Scope and need of accounting in Business decisions Forms of accounting and users of accounting information

Framework of accounting conventions, principles, concepts and procedures etc.

Accounting equations and types of accounts, rules of recording business transactions Unit II

Preparation of journal and classification of journal etc. ledger Preparation of Trial Balance and Income Statement

Preparation of Balance sheet and adjustment entries Practice of Farm Accounting in India

Unit III

Ratio analysis its meaning and uses

Study of liquidity ratios and leverage ratios Study of profitability ratios and activity ratios

Meaning, uses and preparation of fund flow statements Meaning uses and preparation of cash flow statement Unit IV

Costing as an aid to management presentation of various costs in proper format. Cost Sheet Marginal costing and absorption costing

Cost- Volume profit analysis Break Even analysis

Budgeting: Objectives and Functions of a budget. Essentials of Budgeting Budgeting and Budgeting Control

Suggested Reading:

1. Accounting for Manageent MN Arora, Himalaya Publishing House

2. Williams, Haka ,Bettner, Financial and Managerial Accounting Tata McGrowhill 3. Accounting for Management., S.N. Maheshwari, Sultanchand& Sons

4. Advance Management Accounting Text and Cases, JawaharLal, S. Chand

5. Accounting for Management, S.K. Bhattacharyya, JohDeardenVikasPulishing House Pvt. Ltd.

6. Management Accounting - M.Y. Khan, P.K. Jain, Tata McGraw Hill

7. Cost Accounting (A Managerial Emphasis) Horngren, Dater, Foster Prentice Hall of India

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Semester: II

AEM-2001 Fundamental of Information Technologies Objectives:

The student should be able to Gain an understanding of the hardware structures that make computers possible. Know the different devices and components of a computer system, know how these components interact and work together. Understand computer organization concepts and how they apply to systems development. Use e-mail and search the web using browsers.

Basics of Computer:The evolution of Information Age, Introduction to computer, Hardware, computing, Storing & Computing. Input, Output processing, Storage devices. Peripherals.Types of Computer and their use.Networking principles &devices.Basic Computer Organization: Input unit Output unit, storage unit. Arithmetic logic unit, Control unit, Central processing unit.The system concept.

Unit-II

Basics of Software: Computer software: What is software, relationship between Hardware &

software, types of software, acquiring software, Firmware.Primary Storage: Storage location and Addresses why more bits, Fixed and variable world length storage, RAM, ROM, PROM ad EPROM, cache memory, Registers memory, Address Registers (mar) memory buffer Register (mbr), program control Register (per). Accumulator Register, Intervention Register (IR), Input Output Register (I/Or), Function of various Register.

Unit-III

Operating System: Operating System Components, Main Functions,Types of Operating System:

Single Program OS,Batch Operating System,Multi-Programming Environment,Timesharing,Real Time Operating System

Unit-IV

Networks: Communication and computer networks, classification components, technologies advantages.Internet: Introduction to the Internet,How was the Internet born.An overview of Internet application, the world wide web, file transfer protocol, E-mail. The internet as a postman.

1-Introduction to Information Technology. PHI: Rajaraman, V. (2004).

2. Introduction to information technology. Turban, Rainer and Potter .John Wiley and sons.

3- Foundation of computing: Sinha, P.K., PritiSinha BPB Publications.

4- Computer Fundamentals. Ram, B. , New Age Publications 5-Information to Information Technology: SunjaySaxena

5-Introduction to Computer: Pete Nortons,TaTa McGraw-Hill Edition 6-Information and Communication Technology: Abdul Mannan

7-Fundamentals of Information Technology:Alexis Leon ,Mathews leon

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8-Informatin communication Technology: DebashreeMukharjee 9-Fundamentals of Computers: V Rajaraman

10-The Internet (A user’s guide):K.L. James.

11-Introduction To Information Technology:SanjaySaxena

12-A First Course in Computer Based in windows XP and Office XP: Sanjay Saxena

AEM-2002 FINANCIAL MANAGEMENT

Objective: To familiarize the student with tools and techniques used in testing financial decisions. The course is divided into four units:

Credits: 4 Unit-I:

Financial Management nature, Scope, Evolution and Functions, Objectives of Financial Management Profit Maximization versus Wealth Maximization, Financial Manager: Role and Responsibilities. Basic Valuation Method in Financial Management (Concept of present values). Need to study Financial System, Functions of Financial system and Financial Markets.

Unit-II:

Short Term Financing Decisions: Working Capital Management Components and Determinants of Working Capital. Working Capital Policy and Decisions: Computation of Working Capital Requirements:

Management of Cash, Receivables and Inventory, Sources of Working capital Finance.

Unit-III:

Cost of capital and capital Structure: Cost of capital, Concept, definition, basic aspects of specific cost of capital, cost of equity, Retained Earnings, Preference Shares, Debt, Weighted average cost of capital.

Determinants of capital Structure, Capital Structure Theories: Net Income Approach. Net Operating Income Approach, Classical Theory, Modigliani Hypothesis. Capital Structure and Leverages, Concept of Leverage (Financial & Operating), Long Term sources of Finance

Unit IV:

Capital Budgeting: Techniques of Project Appraisal and Ranking; Pay Back period, Accounting Rate of Return (ARR). Dividend Decision Concept; Dividend Policy; Overview of Dividend Policy, Factors influencing Dividend Decision; Issue of Bonus Shares, SEBI Guidelines for issue of Bonus Shares, Stock splits (shares) and Buy back of shares, SEBI guidelines for Buyback of shares.

1. Pande I.M, Financial Management, Vikas Publishing House Pvt. Ltd

2. Chandra Prasanna, Financial Management: Theory and Practice, Tata McGrew- Hill,New Delhi.

3. Khan and Jain, Financial Management, Tata McGrew- Hill, New Delhi 4. Van Horn James C, Financial Management and Policy, PHI, New Delhi

5. Btealey Myers, Principles of Corporate Finance, Tata McGrew- Hill, New Delhi

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AEM-2003 Research in Agri Business

Objective: To make the students capable of undertaking research activity in a decision making situation

Research in Decision Making: Nature, types and Research Process, Research Designs, Data Sources, Cross sectional and Longitudinal Research, Survey, Case-studies, Field Experiments &

Test marketing.

Unit-II

Measurement, Questionnaire Design, Attitude Scales, Sampling, Field work, Tabulation &

Analysis, Report writing.Assignment of Conducting a Mini Research.

Suggested Reading

G.B. Beri, Marketing Research (PHI)

Boyd and others, Marketing Research (R. Irwin) Churchill, Marketing Research (Dryden)

Tull & Hawkins, Marketing Research (PHI)

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AEM-2004 Managerial Economics II Course Objective

This course aims at making students familiar with the working of economic system with the help of standard macroeconomic theories. Students will be taught how overall level of income, employment, output, prices etc. are determined in the economy with special focus on the role of state, market and economic policies.

Credits: 4 Unit I

Circular Flow of Economic Activities, National Income: Concept and Measurement, National Income and Economic Welfare

Classical Theory of Income and Employment Say’s Law of Market, Wage-Price Flexibility Determination of Income & Employment Unit-II

Keynsian Model of Income and Employment: Aggregate Demand, Aggregate Supply and Income Determination,

Consumption Function Investment Function

Determination of Rate of Interest Unit III

Equilibrium in the Real Sector- IS Curve

Equilibrium–in the Monetory Sector–LM curve Simultaneous equilibrium of Real and Monetary Sectors Fiscal Policy Effects on Demand

Monetary Policy Effects on Demand

The interaction of Monetary and Fiscal Policies Unit-iV

IS-LM in an open economy Mundel Fleming Model

Small open economy under Floating Exchange Rates Small open economy under Floating Exchange Rates Interest Rate Diffential

Business Cycles, Inflation, Inflation and Interest Rates, Costs of Inflation Suggested Readings:

1. Edward Shapiro: "Macroeconomic Analysis"

2. G. Ackley: "Macroeconomics"

3. GreogryMankiw: "Macroeconomics"

4. Dornbusch, Rudiger and Fischer, Stanley " Macroeconomics" Sixth Edition, McGrow, Hill New Delhi

5. William H. Branson "Macroeconomics: Theory and Policy"

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AEM-2005 Agri-Human Resource Development Objectives:

To induct students into the core concepts and approach of HRD.It also aims at giving a conceptual exposure into the mechanism and processes of designing and implementing HRD sub-systems within a strategic framework

Credits: 4

Unit-1 HRD: an Overview

HRD defined; comparison with conventional notions of HRM and Personnel management. Objectives and key tasks of HRD. Issues and factors in designing and executing HRD systems.

Unit-2 HRD Systems; part-one

Job/ Role analysis; KPA’s; Role specifications and job standards. Role description, Recruitment and Selection systems.

Unit-3 HRD Systems; part-two

Designing training strategy, systems and sub-systems.Performance appraisal systems; 360 degree system.Counselling and mentoring approach to HR

Unit-4 HRD Systems; part-three

Potential appraisal, Career planning and Career development systems.

Effective compensation systems; factors that affect compensation structure, job evaluation methods, and 3P system

Job redesign systems; Job enrichment, MBO, Socio technical systems, Dual Career and Flexi-systems.

Monappa, Arun and Saiyadain, Mirza S., Personnel Management, TMH, New Delhi, 1996 Saiyadain, Mirza S., Human Resource Management, TMH, New Delhi, 2000(revised edn) Rao, T, V., HRD Missionary, TMH, New Delhi, 1990

Pareek, Udai&Rao, T, V., Designing and Managing Human Resource Systems, Oxford IBH,New Delhi,1995

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AEM-2006 Quantitative Techniques Objectives:

To provide a fundamental exposure to students of diverse background into Descriptive and Inferential Statistics so as to enable them to apply these concepts & tools in quantifying their respective academic constructs and variables

Credits: 3

Unit-1

Sampling theory and sampling techniques, probability & non-probability sampling techniques, Kinds of sample. Quota convenience and judgment sampling simple random samples and selected complex Random samples.Tests of hypothesis and types of error.

Unit-2

Measures of tests of statistic: t test, Z test & F tests. Chi-square ASNOVA & Cluster analysis Select quantitative techniques from operations and Investment management for decision taking Unit-3

Correlation and Regression: Karl Pearson’s Correlation- coefficient and Rank Correlation:

Regression analysis-Estimation of regression line in a bivariate distribution, Least-square method. Time series and Index Numbers: Time Series analysis-Components of time series.

Determination of trend.

1. Kothari C. R, Research Methodology, New Age International (p) Ltd , New Delhi, 2008 (revised edn)

2. Levine D. M, Stephan, D.F, Krehbiel T.C and Berenson, M.L., Statistics for Managers, 3.

PHI Learning Priv. Ltd, New Delhi, 2011

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AEM- 2007 Marketing Management

Objective:To make the students aware with marketing philosophy, process, issues and problems Credits: 2

Unit-I

Marketing Management: Definition, Philosophies and Process; Marketing Tasks, Market segmentation and Targeting, Product Mix Decision

Unit-II

Product Development & Product Life Cycle; Pricing, Distribution and Promotion Decisions;

Promotion Mix; Emerging Issues in Marketing Management Suggested Reading

Kotler, P. Marketing Management APIC (PHI) Gandhi, J. C. Marketing_ A Managerial Introduction Jha&Singh Marketing Management in Indian Perspective

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Semester: III

ABM-3001 Agricultural Policy and Planning Objective:

Agricultural policies and planning course is intended to expose the students to macroeconomic concepts and theory, the application of the agricultural economic theory, and implication of the policies.

Policy meaning, Policy under Economic Development. Historic and Economic Pattern of Initial Policy for Development of Agriculture, Agricultural Developmental Policies. Complimentarily in Early Development Policy, Second Stage in Agricultural Development Policy. Agricultural Compensation Policies. Critical Assessment of Planning for Agricultural development in India under Five Year Plans.

Unit-II

Policy, unemployment, Govt. approaches to eradication of poverty and unemployment Agricultural Policies regarding Farm prices and Farm incomes, Credit and Finance in India.

Agriculture taxation. Sustainable Agricultural Development: Dimensions and Components, Food Security in India. Child malnourishment. Agricultural Biotechnology and Food security in India.Role of livestock in Indian economy, India’s trade performance in livestock, India’s livestock sector trade: opportunities and challenges under WTO regime, Livestock Revolution and Govt. Policy.

1-Indian Economy: Mishra and Puri

2-Agricultural Development policy:Roger,D. Norton

3-Liberalizing Food Grain Markets by Ganesh Kumar,Devesh Roy and Ashok Gulati 4-Agricultural Food Security:Kumar and Raza

5-Poverty and Human Rights:PollyVizard

6-Poverty in India,Myth and reality,Definition and Identification,CriticalEvaluation:Ratnabar Gedam

7-Poverty and Economic reforms,The social concerns :G.S.Aurora

8-Ahuja HL. 2007. Macroeconomics: Theory and Policy. S. Chand & Co.

9-Eugene ADiulio 2006.Macroeconomics.4th Ed. Schaums’ Outlines.

10- Gardner Ackely 1987. Macro Economic: Theory and Policy. Collier Macmillan.

11-Dornbusch. 2006. Macroeconomics. McGraw Hill Publication

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AEM- 3002 Global Marketing

Objective:To familiarize the students with basic principles, policies and applied issues in global marketing with emphasis on agribusiness

International Marketing: terminology, concepts, coverage and scope; Globalization and its dimensions, Methods of Entry, Foreign Market Identification

Unit-II

Product Decisions, Price and non-price factors, International Promotion, Trade Fares and Exhibitions, Distribution Channels

Keegan- Global Marketing Management (PHI)

Varshney&Bhattcharya- International Marketing management (Sultan) Vern Terpstra- International Marketing (Dryden)

Onkvisit& Shaw-International Marketing (Prentice Hall of India)

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AEM-3003 Agricultural and Micro-Finance

Objective: To familiarize students with the Agricultural Financial System, Microfinance System and tools and techniques used for better management decisions

Need and Importance of Agriculture Finance, Essential Features of Agriculture credit system, Agricultural credit Structure in India. Non-institutional financing for Agriculture, Merits and Demerits. Management of Agri-Finance: View point of Borrower and lender. Economic feasibility Tests of Farm credit proposal (Three R’s of credit & Four C’s of Credit).

Unit-II

Methods and mechanics of Lending to Agriculture, Role and functions of NABARD for Agriculture Finance Role of Commercial Bank and Agricultural Finance, Regional Rural Banks and Rural Finance, Its viability, Problems and challenges

Unit-III

Multi-agency Approach to agricultural Finance, Problems of Over dues of Agricultural loans.

Measures to overcome the Problem of over dues.

Public Farm Financing Schemes: Financing of Bio-Gas Plant, Financing of Paultry Development, Financing of Dairy Development, Financing of Customs Services Units, Financing of Minor Irrigation Schemes

Unit-IV

Microfinance: Concept and Revolution, Grameen experiment. Growth and development of Micro-finance in Bungladesh, World without poverty-Views of Muhammad Yunus.

Microfinance and SHGs in India and its importance for socio- economic development of poor families. Microfinance and women empowerment. Role of NABARD in linking SHGs with Banks, Growth and Development.SGSY and SHGs. Role of MFIs (Non-Banking Financial Institutions) in expanding micro-credit facilities for the poorest of poor in the country. These MFIs include SKS microfinance, SHARE, BASIX, etc.

Some case studies on microfinance and Agriculture Finance.

1. S.S.M. Desai: Agriculture & Rural Banking in India, HPH

2. SrivastavaR.M:.Financial Management. Principles and Problems, HPH 3. Pension: Agricultural Finance, Tata Mc Grow Hill

4. Bauman. I Dieslam& EC: Capital and Credit Needs in Changing Agriculture,PHI 5. Rais Ahmed: Micro- Finance and Women Empowerment.Mittal Pub. New Delhi 6. Malcolm Harper: Practical Micro-Finance- A Training Guide for South Asia

7. Muhammad Yunus: Creating a World without Poverty- Social business and the Future of capitalism, BBS Pub. New York

8. Thomas Fisher, M.S. Sriram: Beyond Micro Credit- Putting Development Back into Micro- Finance.

9. K.G. Karmakar, Rural and Self Help Groups Microfinance Needs and concepts in India, SAga Pub.

10. What is Wran with Microfinance, Edited by Thomas, dichteradnMulcom Harper

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ABM–3004 WTO and Indian Agriculture Objectives:

To make a comparative analysis of the role played by WTO in overall economic development.

To see the trend in agriculture trade and identify the key agricultural export & import items. To examine the domestic support policies, To assess the tariff and non-tariff barriers in developed nations, which is main concern for the developing nations, especially India.

Free Trade and Globalization: Background of GATT and WTO Important Agreements under WTO

- TRIPS

- TRIMS

- GATS

- SPS & TBT - Anti - dumping

- Genetically Modified Foods

The Agreement on Agriculture: Experiences with the Implementation Related Issues and Concerns

- Gulati, Ashok (2003), “ India “ in Merlinda D. Ingco (Ed.) Agriclture. Trade and WTO and South Washington D.C., The World Bank. Chapter 5.

- “Effective Participation in Negotiations” Implications for Trade Policy

Administration”; Defending Trade Interests”; “Identifying & Exploiting Trade Opportunities”,

“Policy Framework for Trade”.

- Textiles and Multi-Fiber Arrangements

Textiles and Multi-Fiber Arrangement to Agreement on Textiles land Clothing (ATC) Antidumping Measures, Subsidies, Countervailing Duties and Government Procurement

- Michael J. Trebilock and Robert Hawse. “The Regulation of International Trade” – 2nd ed. London: Rutledge, Chapter 8.

UNIT-II

TRIPS AND Indian Agriculture

- OECD (2003), “The Impact of Trade Related Intellectual Property Rights on Trade and Foreign Direct Investment in Developing Countries”.

- Carlos A. Primo Baraga and Cars ten Fink (2001), “Trade Related Intellectual Property Rights: From Marrakech to Seattle”, in “ The World Trade Organisation Millennium Round:

Free Trade in the Twenty-first Century” (Eds.) Klaus Gunter Deutsch and Bernhard Spryer, London: Rutledge,

Dispute Settlement Mechanism under the WTO Notes on Dispute Settlement Mechanism

Time to Stop Dumping on the World’s poor. Developing countries and the WTO negotiations^.

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Bali Ministerial Meet and ‘Bali Package – Trade Facilitation and Peace Clause’ –2013. Nairobi Ministerial Meet–2015. Indo– US’s WTO problem. Latest status and negotiations.

1-WTO and development Opportunities: S.B.Verma 2-WTO and Developing countries: SurendraBhandari 3-Trade liberalization and Indian Agriculture: SeemaBathla

4-Indian Economy and the WTO New Challenges and Strategies: VibhaMathur 5-WTO, India and emerging areas of Trade challenges and strategies: R Renehan

6-Trade liberalization and Poverty in India: VeenaJha, Sarika Gupta, JamesNedumpara,KailasKarthikeyan

7- WTO, Globalization and Indian Agriculture: MohdIqbal Ali, and G .Bhaskar 8-Economics and the global Environment: CharlsS.Pearson

AEM-3005 Select Computer Application Packages Objective:

To develop among the students the skills to use computer applications for word processing, data analysis and presentation and database handling.

3+1 Credits

Unit-I Word Processing:

An introduction to different word processing packages, utility, preparation of documents, editing, corrections and printing.

Unit-II Spreadsheet:

Excel and its uses in agriculture and data manipulation.

Practice sessions on above Unit-III Database Management

Access and its utility maintenance and manipulation of Databases.Use of Internet and E-mail.

Practice sessions on above

Unit- IV Problems,Exercises and Practicals (on Above topics)

Semester: IV

AEM-4001 Agricultural Production Economics Objective

To expose the students to the concept, significance and uses of agricultural production economics.

Production functions: The concept of production Function. General Theory of production.

Rational and irrational stages of production effects of advances in technology: Production innovations, law of Comparative advantage, Use of Cobb-Gough-Las type Functions in Agriculture.

Unit-II

Production Cost: Opportunity return, variable cost and fixed cost. The total cost Function.

Effects of price changes. The long and short run time period, some applications of cost functions in production and processing of agricultural products: On Farm grain drying and storage. Frying processing plants.Cotton mechanization peach hydrocooling.

Unit-III

Production possibilities joint products, competitive products complementary products, supplementary products choosing the optimum product combination. Optimum combinations of many products.Specialization and diversification. Farm planning and budgeting supply response and Cob-Web theorem, elements of risk and uncertaintly in planning and decision making.

Unit-IV

Production principles: elements of production process, General differences between Farming and Industrial production. Production cost and supply, effect of technology on costs, principles of profit maximization. Profits with unlimited inputs (Factor-product).Profits with limited inputs (Factor-product). Selecting and combining enterprises (product-product), input combinations to achieve least cost (Factor-Factor),

1-Agricultural production Function: Earl o Heady,John L Dillen 2-Principal of Microeconomics I :S.K.Mishra and V.K.puri 3-Micro Economics Theory and Applications: AnindyaSen 4-Economics; An Analytical introduction by Amos Witztum

5-Beattie BR & Taylor CR.The Economics of Production.John Wiley & Sons.

6-Doll JP & Frank O.Production Economics - Theory and Applications.JohnWiley& Sons.

7-Gardner BL &RausserGC.Handbook of Agricultural Economics.Vol. I.Agricultural Production.Elsevier.

8-Heady EO.Economics of Agricultural Production and Resource Use.Prentice-Hall.

9-Sankayan PL. Introduction to Farm Management. Tata McGraw Hill.

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AEM- 4002 Management of Agricultural Cooperatives

Objective: To make the students understand the principles and practice of cooperation as they are applicable to the Agricultural Sector of India.

Cooperation ideology-origin growth and development Principles of Agriculture Co- operation.Raifeisen and schulze concept of Agricultural Cooperatives Cooperation and other forms of Enterprise Cooperative Management- Nature and Function.Professionalized Management for Cooperatives.

Unit-II

Theory and practice of Agricultural Cooperative credit system critical study of organization and financial structure, operation and Management of selected cooperative credit institutions-Central Cooperative Banks. State Cooperative Banks. Land Dev. Banks and NABARD

Unit-III

Formation and Management in Agriculture Cooperative Socieites; Re-organization of Agricultural Credit Societies, Multipurpose cooperative Socieites; Large-Sized Cooperative Socieites, Service Cooperatives. Cooperative farming in India

Unit-IV

Cooperative Processing; Management of Cooperative Sugar Factories;

Cooperative Agricultural marketing; Growth and Development Problems and challenges

Cooperative Education and Training Management in India; Role of State in the progress Indian Cooperative Movement.

Dairy Cooperatives, Growth and Development, Problems, Measures to overcome these problems Indian Cooperatives in this era of Globalisation

1. B.S. Mathur Cooperation in India, SahityaBhawan, Agra 2. Kamat, G.S. Cooperative Management, HPH

3. Bedi R.D. Theory, History and Practical of Cooperation 4. Fay, C.R. Cooperation in India and Abroad

5. Raj Krutia Cooperative Farming some Critical Reflection 6. Sami-uddin& Cooperative Sector in India, S. Chand

M. Rechmans

7. Rais Ahmad Cooperative Development and Management Text and Cases, Mittal Pub. House

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AEM-4003 Strategic Management

Objectives:

To impart conceptual knowledge about the scientific framework, methods and processes of functioning of professionally managed systems in contemporary and emerging business environments; enabling students to appreciate the roles managers play as a strategist in the later years of their career

Credits: 3

Unit-1 Overview and SWOT analysis

Concept of strategy, Strategic decision making process

Vision, mission, values, corporate ethics, business objectives and definition SWOT analysis; environmental and organizational appraisal

Unit-2 Strategy Formulation

Corporate and business level strategies; Grand strategies and strategic alternatives . Selecting right strategy through corporate portfolio techniques.

Unit-3 Issues in strategy implementation

Functional and operational plan aspects.Procedural, budget and project aspects.

Structural, behavioral and cultural aspects. Strategic evaluation and control.

Kazmi, Azhar, Business Policy, TMH, New Delhi, 2001(revised edn)

Thompson, A.Jr.and Strickland III A.J.,Strategic management-Concepts and Cases. Plano, Texas: Business Publications, 1990 (revised edn)

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AEM-4004 Theory of Economic Development Course Objective

Paper focuses upon problems of economic development of developing countries in the light of theories of development. Special attention is paid on agricultural and rural development issues.

Credits: 4 Unit-I:

Concept of Economic Growth & Economic Development, Factors in Economic Development, Obstacles in Economic Development.

Early supply Side models of growth and distribution: Adam Smith’s and Richardo’s model, Demand side models of growth: Malthusian model, Post-Keynsian growth models: Harrod, Domar and Solow’s Growth Models, Rostow’s stages of economic growth, Lewis two sector model.

Unit-II:

Imperatives of Agricultural progress and rural development, Structure of Third World Agrarian system, Designing an Agricultural strategy, Unimodel and bimodel agricultural strategies, Multiple objectives of agricultural strategy, Agricultural transformation from subsistence to commercial farming, Strategy of Agricultural and Rural Development.

Unit-III:

Trade Policy Debate: Export promotion Vs Import Substitution, Theory of Protection and seeing trade barriers. Foreign Exchange Rates, Exchange controls, and the Devaluation Decision.Trade policy of Developed Countries.

Unit-IV:

Debt Vs Investment flows: Foreign aid. Why Donors Give Aid? Why LDCs Accept Aid? The effects of Aid, Towards a New View of Foreign Aid

The International Flow of Financial Resources, FIIs, Direct Foreign Investment and Multinational Corporation, Global Economic Issues in the Twenty First Century; Global Environmental Threat. Interdependence and growth of Third World Markets, Globalisation and International Financial Reform., Global Financial Crisis 2008.

1. Todaro, P. Michael and Smith C. Stephen, Economic Development IIth Edition, Pearson Education Ltd; (Indian Ed.) Dorling Kindersley India, Pvt. Ltd; 2013

2. MeiereGenerald M. and Rauch, E. James Leading Issues in Economic Dvelopment , OUP NewDelhi

3. Jones, An Introduction to Modern Theories of Economic Growth"

4. Mishra &Puri, Economics of Development and Planning, HPH, New Delhi

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AEM-4005 Organizational Behavior & Communication Objectives:

To train students into the relevant concepts of individual and group dynamics including organizational communication processes so as to help them cultivate requisite interpersonal skills (IPS) at work place

Credits: 3 Unit-1

Organization Behaviour: an Overview and Individual Dynamics

The discipline of OB; rationale and scope; Perception theory; process, factors that affect perception. Distorted perceptions. Motivation; key factor and process theories; Integrative approach. Learning theory; features and process. Personality; major theoretical and pragmatic approaches.

Unit-2

Group Dynamics

Group formation; types, theories and processes.

Group conflicts; process and typology .Positive and negative conflicts and management.

Process of change; resistance to change and its management Unit-3

Communication

Need and roles of communication at work place. Definition, process, model and elements of communication; communication protocols. Barriers to communication and management.

Robbins, Stephen P, Organizational Behaviour, Prentice Hall Inc, NJ, 1979 Luthans, Fred, Organizational Behaviour, McGraw Hill, New York, 1995

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AEM- 4006 Export Import Management

Objective:To develop an understanding of the export import policies, procedures and documentations for an agribusiness

Export Import Policy and Export Assistance, Export Finance, Export Infrastructure & Service agencies, Export Procedure and Formalities, Important Documents in Export

Unit-II

Import Procedure, Import Licensing, Warehousing and Custom Duties, Important Documents in Import, Exchange Provisions and Regulations for Export and Import

Nabhi K. Jain- Export Manual & Documentation (Jain Book Depot.) Nabhi K. Jain- How to Export? (Jain Book Depot.)

Nabhi K. Jain- How to Import? (Jain Book Depot.) GOI (Min. of Commerce) Exim Policy Document (latest)

Jain Khushapt S. Export Import Proced.&Docum. (Himalaya Publishing House) Rathor&Rathor Export Marketing (Himalaya Publishing House)

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AEM-4011 ELECTIVE International Trade in Agri Business Objective:

This course make students familiar with basic theories of international trade, and how does trade can be beneficials for nations. It also helps student understand the basic concepts, policy issues related to trade and its application in agriculture.

Credits: 04 Unit-I

Mercantilist views on trade, Theories of Absolute Cost and Comparative Cost Advantage, Opportunity Cost theory, Community Indifference Cures, Offer Curves.

Hekscher- Ohin theory; Factor Prince Equalization Theorem, Stolper Samuelsson Theorem, Leentief-Paradox.

Unit-II

Concepts Balance of Payment, Balance of Trade, Balance of Current and Capital Account, J Disequilibrium in Balance of Payments, Methods to Correct disequilibrium, Expenditure- Changing and Expenditure Switching policies Devaluation and its impact

Unit-III

Foreign Exchange Rate Fixed vs. Flexible Exchange Rate;

Demand for and Supply of Foreign Exchange, Determination of Exchange Rate, Sport and Forward Rates, Foreign Exchange Futures and options, Foreign Exchange Risk, Hedging and Speculation, Interest Arbitrage,. Trade restrictions, Tariff, Quota and Exchange Control.

Unit-IV

Internal and External Balance with Expenditure Changing and Expenditure Switching Policies, Fiscal and Monetary Policies for Internal and External Balance.

Unit-V

India’s Foreign Trade: Direction and Composition; Agricultural trade in India, India’s Foreign Trade Policy, Capital Account Convertibility in India; FDI in retail

1. Bo Soderston: International Economic

2. Salvatore, D. (1997), International Economics, Prentice Hall, Upper Saddle River, N.J. New Yoork 3. Soderstorn, B.O. (1994), International Economics, The Macmillan Press Ltd. London

4. Chacholiades; M. (1990), International Trade: Theory and Policy, McGraw hill, Kogakusha,Japan 5. Kenen, P.B. (1994), The International Economy, Cambridge University Press,London

6. Kindlberger,C.P. (1973), International Economics R.D. Irwin, Homewood

7. Krugman. P.R. and M. Obstgled (1994), International Economics: Theory and Policy, Glenview Foresman 8. Yeager, L.B. (1976),International Monetary Relations: Theory, History and Policy,Harper and Row, New

York

9. Tew, B. (1985), The Evolution of the International Monetary System 1945-85, Hutchinson

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AEM-4012 Elective Agricultural Derivatives & Risk Management Objective:

To exposé the students to various tools and techniques of Financial Risk Management and Insurance Policies in Agri-Business.

UNIT- I Introduction:

Meaning andpurposeofderivatives;Forwardcontracts,future contractsoptions,swapsandother derivatives;Type of traders;Trading futurecontracts;Specification ofthefuturecontracts;Operationsofmargins; Settlementandregulations.

UNIT- IIOptions:

Typesofoptions;Optiontrading;Margins;Valuationofoptions; Futures : Hedgers and

speculators; Future contracts; Future markets-,margins,

trading,futurepositionsandtaxationSwaps:Mechanicsofinterestrateswaps,valuationofinterestrate swaps; Currencyswapsanditsvaluation

UNIT- III

SourcesofFinancialRisk:Creditvsmarket,defaultrisk,foreignexchange risk, foreign exchange risk ,inter estrate risk, purchasing power risk etc.; Systematicandnon-systematicrisk.

UNIT-IV Risk Management through Agricultural Insurance:

AgriculturalInsurance,NationalAgriculturalInsuranceScheme(NAIS),

CropinsuranceTypes,CropInsurance– BenefitsandConstraints,

CropInsuranceasRiskMitigationTool,

WeatherInsurance,FarmIncomeInsurance,LivestockInsurance,PackageInsurance.

REFERENCES:

1. Chance,Don M:An Introduction toDerivatives,Dryden Press,InternationalEdition.

2. Acharya and Agrawal (1992),Agricultural Marketing in India, oxfordandIBH Publishing Co. Pvt. Ltd.

3. Ramaswami, Bharat ; Shamika Ravi AndS.D. Chopra (2004),RiskManagement, Stateof theIndianFarmer- AMillennium Study, Volume22,AcademicFoundation, NewDelhi.

4. International Financial Management by V Sharma 5. International Finance by P.G.Apte

6. Chew, Lilian: Managing Derivative Risk, John Wiley,NewJersey.

7. Das, Satyajit: Swap & Derivative Financing, Probus.

8. Hull,J.,Options: Futuresand otherDerivatives,PrenticeHall,NewDelhi.

9. GOI(2007),ReportofTheWorkingGrouponRiskManagementinAgriculturefortheEleventh FiveYearPlan(2007-2012), GOI,NewDelhi

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AEM-4014 Elective Agriculture Biotechnology Unit–1 Introduction to Agricultural Biotechnology

Agricultural biotechnology – Background of Biotechnology,Procedure of Genetic Modification in Plant, conventional breeding, genetic engineering, conventional breeding vs genetic engineering , Advantage and disadvantage of GM crops, Need of GM Crops in the World,Need of GM crops in India, Food Security And GM crops,Global and Indian status of GM crops,Public Perceptions towards GM crop.

Unit–2 Safety aspects and Comparative Status of GM Crops:

Approaches to Safety Evaluation:Substantial Equivalence and Non-Substantial Equivalence, Horizontal Gene Transfer ,Animal Feeding Studies ,Human Studies and Obstacles, The Pusztai Affair ,The Monarch Butterfly Controversy, Labeling of GM food,Country vise Distribution of GM Crops ,Crop vise Distribution of GM Crops ,Trait vise Distribution of GM Crops,Dominant GM Crops by Trait,The Global Value of GM Crop Market ,Status of Approved Events for GM Crops ,Indian Prospects: Status of GM Crops ,Growth in Area and BT Cotton Farmers ,Saving of Pesticide Due to BT Cotton, Cotton Production and Yield, Export of Cotton

Unit–3Food Safety Aspects of Agricultural Biotechnology

Food safety- Concept and Meaning of food safety, Issues of food safety, Concept and principle of safety assessment of foods derived from GMOs. Issues of GMOs and food safety- allergenecity, toxicity, antibiotic resistance, horizontal gene transfer, Composition analysis of GM foods, Food safety regulation of GMOs and GM food in India,Safety Protocol in India for GM Crops, National policy reaction to GMOs.

Unit–4Environmental Aspects and Agricultural Biotechnology

Impact of GMOs on environment: biodiversity, ecological system, sustainability (pesticides, herbicides, carbon emission etc.), impact on Food security, Environmental benefits and risk of GM crops, environmental protection act 1986, Role of GM Crops in Sustainable Agriculture, Food Security Benefits of Transgenic Crops

Suggested reading:

1. Handbook On Agriculture, Biotechnology And Development; Edited by Stuart J. Smyth, Peter W.B.

Phillips, and David Castle.

2. Plant Biotechnology and Agriculture: Prospects for the 21st Century; Edited by ArieAltman& Paul Hasegawa.

3. Agricultural Biotechnology by H. D. Kumar.

4. Introduction to Agricultural Biotechnology: Challenges and Prospects by William P. Ridley.

5. Agricultural Biotechnology by Ashok Kumar.

6. Food Safety of Proteins in Agricultural Biotechnology (Food Science and Technology) by Bruce G.

Hammond.

7. Food Biotechnology: Current Issues and Perspectives by Sarah Elderidge.

8. Engineering the Farm: The Social And Ethical Aspects Of Agricultural Biotechnology, Edited by Marc Lappe and Britt Bailey

9. Economic and Social Issues in Agricultural Biotechnology, Edited by R Evenson, V Santaniello&D Zilberman.

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AEM-4015 Open Elective:

Biostatistics And Bioinformatics Objectives :

Basic knowledge of statistics and bioinformatics and its use are essential aspect of academic learning in the field of Microbiology. The course is designed is provide to introductory knowledge to the students so that they can make effective use of statistical and bioinformatics tools in their studies and project work.

Sessional/Assignment:10 Marks Mid Semester:30 Marks

End Semester: 60 Marks M.Marks: 100

Credits: 04 Unit-I

Measures of central tendency and dispersion, standard distribution: bionominal distribution and normal curve, Poisson multiple, regression. Test of significance, t, f and Chi square test, Design of experiment, basic principles, completely randomized, block, latin square and split plot design, Principal component analysis (PCA)

Unit-II

Introduction to sequence analysis, Basic of biocontrol data basis, Tools for sequence alignment, Phylogenetic analysis, Gene prediction methods, Visualization and prediction of protein synthesis.

Searching literature on pubmed.

Unit-III

Similarity searching by BLAST, Different data bases including gene bank. sequence formatting, Multiple sequence alignment (e.g. CLUSTALW), Detecting functional sites in DNA; Promoters, exons, PolyA sites. Introducing gene finders, Identification of open reading frames (ORF) and repeats in DNA.

Restriction enzyme mapping, Unit-IV

Internet tools for DNA sequence translation, Protease digestion mapping, Prediction of signal peptide, MW, PI, secondary structure, tertiary structure, transmembrane domains and post-translational modifications including phosphorylation, glycosylation, acetylation, signal peptide cleavage site.

Suggested Readings :

Biostatistics,PnArora and PK Mulhan, Himalaya Pub. House (2010) Bioinformatics (Secind edition), M.M.Rangs, Agrobios India,(2007)

Bioinformatics ( sequence and genome analysis ) by David W. Mount, CBS Publisher and Distributors (2005)

Basic Statistical Methods with Application by H.L. Sharma, Agrotech Pub. Academy, Udaipur (2005) Molecular Biology of the Gene” (2000) by J. Watson, N.H. Hopkin, J.W. Roberts, J.P. Stertz,

A.M. Weiner, Freeman Pub., San Francisco.

Genes” (VIII) Benjamin Lewin, Oxford University Press, London.

Introduction to Bioinformatics” (2002) by S.A. Krawetz and D.D. Womble, Humana Press, New Jersey, USA.

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AEM-4016 OPEN ELECTIVE Biomass Utill & Renewable Energy Mgt.

CREDIT-4