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September 2016

Department of Industrial Policy & Promotion Ministry of Commerce & Industry

Government of India

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2

Tourism & Hospitality Sector

Achievements Report

15 September 2016

Department of Industrial Policy and Promotion (DIPP)

MAKE IN INDIA

Ministry of Tourism

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Table of Contents

Executive Summary

0 4

Introduction 0 6

Policy Initiatives

& Investments 0 7

Creation of World Class Tourism related

Infrastructure 1 0

Growth in Tourist Footfalls

1 1

Skill Development 1 5 Ease of Doing

Business 1 6

Development of Niche Tourism

1 2

Other Initiatives 1 4

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Executive Summary

The Government of India has undertaken various initiatives through policy interventions and by enabling infrastructure development to make ‘Incredible India’ a ‘must revisit, must experience’ destination. As a result of these initiatives, the sector has registered a phenomenal growth in domestic tourism, foreign tourist arrivals, foreign exchange

earnings, and employment opportunities. As per the Travel & Tourism Competitiveness Index 2015 of the World Economic Forum, India’s rank climbed up 13 Places to 52 in 2015 from 65 in 2013.1The UNWTO Tourism Barometer (Volume 14, May 2016) currently ranks India at

#40 in terms of global tourist footfalls.2The goal is to increase India’s share in world tourist arrivals from the present 0.68% to 1% by 2020, and further increase it to 2% by 2025.

Some of the major initiatives undertaken in the Tourism and Hospitality sector are:

FDI Policy Reform: 100% FDI is permitted through automatic route for all construction development projects such as construction of hotels and resorts, recreational facilities, and city and regional level infrastructure.

Further conditions of 3 year lock-in period and conditions regarding minimum

capitalization and area restriction have been removed.

Impressive growth in FDI Inflows: The Tourism & Hospitality sector is among the top ten sectors attracting highest FDI Equity inflows in 2015-16, accounting for 3.3%

share of total FDI equity inflows. FDI equity inflow, which grew by 60% in FY 2014-15 over FY 2013-14, increased by 72% over the previous year during FY 2015-16.3

Increase in Foreign Exchange

Earnings(FEEs): FEEs from tourism (in

Growth in tourist footfalls: Foreign Tourist Arrivals (FTAs) during the period January- July, 2016 grew by 10.0% for comparable time periods in 2015. The country witnessed a 11.63% growth in the number of Domestic Tourist Visits and 4.4% growth in Foreign Tourist Visits (FTVs) to States/ UTs in 2015 compared to 2014.

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

1. Ministry of Tourism: Press Information Bureau (http://pib.nic.in/newsite/mbErel.aspx?relid=124732 )

2. Ministry of Tourism: Press Information Bureau-Rank of India in World Tourism Industry:20th July 2016 (http://pib.nic.in/newsite/pmreleases.aspx?mincode=36 ) 3. DIPP FDI DATA 2015-16

4. Ministry of Tourism

Fiscal Incentives: In 2014-15, for Rent a Cab & Tour Operators, Cenvat Credit was allowed for input on same line of business.

In the Foreign Trade Policy 2015-20, fiscal incentives in the range of 3-5% were introduced for availing service tax input credit under Services Exports from India Scheme (SEIS). SEIS Scrips were made tradable in case of Tourism & Hospitality exporters who did not have credits to avail under SEIS.

E-Tourist Visa (e-TV): Visa process for citizens of 150 countries have become less cumbersome with eTourist Visas. This facility has been made available at 16 key airports in the country. e-TV fee has been revised in four slabs of 0, USD 25, USD 48, and USD 60; previously e-TV application fee was USD 60 for all the countries. Bank charges have been reduced from USD 2 to 2.5 % of the e-TV fee, which at the highest slab works out to USD 1.5 as compared to USD 2 earlier. There is no bank charge for zero visa fees. A 265.9% increase was recorded in the number of tourists arriving on e-Tourist visa during January-July 2016, as compared to same period of previous year.

Ministry of Tourism Government of India

rupee terms), which grew by 9.5% in 2015 over 2014,4jumped to 15% during 2016 for comparable periods (January-July period).

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Department of Industrial Policy and Promotion 5 Ministry of Commerce and Industry

Rise in medical tourists: The number of foreign travelers coming to India for medical treatment have increased. 96,856 medical visas were issued during the six months period from January to June 2016. The number of medical visas, which grew by 35% in 2014 over 2013, jumped to 77% in 2015,for comparable time periods. A National Medical & Wellness Tourism Board was constituted on October 5, 2015 to help foreign tourists get better access to Indian health care facilities.

Enabling world-class infrastructure development: By launching two new

schemes, Swadesh Darshan and PRASAD in 2015, the focus is on developing world-class tourism related infrastructure. Rs. 2545.53 crores have been sanctioned for projects under Swadesh Darshan and PRASAD over the last 18 months.5

Development of Niche Tourism:

Cruise Tourism: A Task Force on Cruise Tourism was constituted on November 24, 2015 to help develop the vast coastline of the country and promote cruise tourism.

Golf Tourism: To target high-end tourists and promote golf tourism in India, eight golf events have been approved by India Golf Tourism Committee (IGTC) during the year 2015-16 (till December 2015) and Rs.281.71 lakh released for the same.

Skill Development: During the last two

financial years and until May 31, 2016, 163,524 persons were imparted training under Hunar se Rozgar Tak & Skill Testing and Certification schemes of the Ministry. An Indian Culinary Institute(ICI) has been set up in Tirupati and the first academic session commenced in

September with a 3-year BSc course in

Culinary Arts. The ICI is offering 30 seats for its Tirupati campus for the academic session 2016-19.6 In addition, 12 Institutes of

Hospitality Management in the North Eastern States have been sanctioned.

5. Ministry of Tourism

6. http://ici.nic.in/sites/default/files/ICI_brochure-_final_version.PDF

Ministry of Tourism Government of India

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Tourism & Hospitality Sector (including Travel and Hospitality services such as hotels and restaurants) has been universally recognized as an agent of development and an engine for socio-economic growth. According to WTTC’s India Benchmarking Report 2015, every USD 1 million in Travel and Tourism spending in India generates USD 1.3 million in GDP.

Tourism & Hospitality sector has been a harbinger of 'more inclusive growth' in India by promoting other industries in the economy through backward and forward linkages and generating employment in various sectors such as hospitality, travel, and entertainment, wellness and other sectors. For every USD 1 million spent in Travel & Tourism sales, USD 0.18 million of GDP is generated in the agriculture sector and the wholesale and retail sector gains USD 0.11 million.7

In 2014, Tourism & Hospitality contributed 6.7% to India’s GDP8and sustained a total of 36.7 million direct, indirect, and induced jobs in the country, which is more than the jobs created in banking, automotive manufacturing, chemicals manufacturing, education, financial services, and mining sectors.9

In the last two years, the Ministry of Tourism has undertaken several initiatives to provide a further boost to the sector such as launch of new schemes like Swadesh Darshan and PRASAD, revamping of existing schemes such as Hunar se Rozgar tak, extending e-Tourist Visas to more countries, developing a Mobile Application for Tourists,

introducing an Incredible India Tourist Helpline, and undertaking various skill development initiatives such as setting up of Indian Culinary Institute, approval of new Institutes of Hotel Management etc.10

Introduction

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

7. India benchmarking Report 2015

8. India benchmarking Report 2015(http://www.wttc.org/-/media/files/reports/benchmark-reports/country-reports-2015/india--benchmarking-report-2015.pdf ) 9. India benchmarking Report 2015

10. Ministry of Tourism Annual Report 2015(http://tourism.gov.in/annual-report-2015-16 )

Ministry of Tourism Government of India

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Policy Initiatives & Investments

FDI Policy

• 100% FDI is permitted through automatic route for all construction development projects such as construction of hotels and resorts, recreational facilities, city and regional level infrastructure. Although FDI in sector is subject to lock-in period of three years based on certain conditions, special dispensation has been given for construction of hotels and resorts, recreational facilities, hospitals, educational institutions, Special Economic Zones, old age homes and investment by Non Resident Indians.

Furthermore, conditions regarding minimum capitalization and area restriction have also been removed.

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E-Tourist Visas

• The e-Tourist Visa (eTV) scheme, previously known as Tourist Visa on Arrival enabled with the Electronic Travel Authorization, was launched on November 27, 2014 for

nationals of 43 countries. Prior to the launch of the scheme, the eTV facility was available for nationals of 12 countries only. As on February 2016,150 countries are covered under the scheme.11This facility is now available at 16 airports namely Delhi, Mumbai, Chennai, Kolkata, Hyderabad, Bengaluru, Thiruvananthapuram, Kochi, Goa, Varanasi, Gaya, Ahmedabad, Amritsar, Tiruchirappalli, Jaipur and Lucknow.

• The Government of India, w.e.f. November 2015, has revised the e-Tourist Visa (e-TV) fee in four slabs of 0, USD 25, USD 48, and USD 60. Previously eTV application fee was USD 60 for all the countries. Bank charges have been reduced from USD 2 to 2.5 % of the e-TV fee, which at the highest slab works out to USD 1.5 as compared to USD 2 earlier. There is no bank charge for zero visa fees.12

11. Ministry of Tourism-Unstarred Question No: 3123. Answered on 16.03.2015.

12. Ministry of Tourism: Press Information Bureau- 22nd May 2016.

http://pib.nic.in/newsite/PrintRelease.aspx?relid=145527 Department of Industrial Policy and Promotion Ministry of Commerce and Industry

Ministry of Tourism Government of India

Countries Share(%)

USA 23.2

UK 14.1

China 6.9

Australia 5.6

France 4.1

Germany 4.0

Canada 4.0

Singapore 2.6

Malaysia 2.5

Spain 2.4

The percentage shares of top 10 source

countries availing e-Tourist Visa facilities during June 2016 are as follows:

Countries Share(%)

New Delhi 42.15

Mumbai 22.94

Bangalore 9.95

Chennai 9.80

Hyderabad 3.76

Kochi 3.52

Kolkata 2.72

Ahmedabad 1.16

Tiruchirapalli 1.15 Trivandrum 1.08

The percentage shares of top 10 ports in tourist arrivals on e-Tourist Visa during June 2016 are as follows:

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13. Ministry of Tourism

14. http://pib.nic.in/newsite/printrelease.aspx?relid=136761 15. Foreign Trade Policy 2015-20

Service Exports from India Scheme (SEIS) In Foreign Trade Policy 2015-20, Served from India Scheme (SFIS), has been replaced with Service Exports from India Scheme (SEIS). SEIS applies to ‘Service Providers’ located in India instead of ‘Indian Service Providers.’ Thus SEIS provides for rewards to all Service providers of notified services, who are providing services from India, regardless of the constitution or profile of the service provider. The rate of reward under SEIS would be based on net foreign exchange earned.The present rates of reward for tourism and travel-related services are 3%

and 5%.15 The reward issued as duty credit scrip is freely transferable and usable for all types of goods and service tax debits on procurement of services / goods.

Major Investments & FDI Inflows

The Tourism and Hospitality sector is among the top ten sectors attracting highest FDI Equity inflows in FY 2015-16, accounting for 3% share of total FDI equity inflows. In FY 2015-16, FDI equity inflow in the sector was USD 1.33 billion. FDI equity inflow, which grew by 60% in FY 2014-15 over FY 2013-14, jumped to 72% during FY 2015-16.

There has been a 218.9% growth in tourists arrival on e-Tourist Visa in June 2016over the same period in 2015. During January- July 2016, a total of 5.4 lakh tourists arrived on e- Tourist Visa as compared to 1.47 lakh during January-July 2015, registering a growth of 265.9%.13 At present on an average 3,500 e- Tourist Visas are being granted daily to foreign nationals.14The e-tourist visa scheme has attracted large number of tourists from countries like U.S, Germany, U.K among others.

• Foreign Exchange Earnings (FEEs) from tourism in rupee terms during January- July, 2016 were Rs 87,384 crore growing at 15.0%

as compared to the FEE of Rs. 76,017 crore, which grew at 9.5% during January- July, 2015 over January- July, 2014.

In the last 2 years, Tourism & Hospitality sector has received a total of USD 2.109 billion FDI inflow. Some of the FDI investments received in the last two years are:

Samhi Hotelsreceived a total investment of USD 126.78 millionfrom leading investors like Goldman Sachs(USD 65.6 million),

International Finance Corporation(USD 19.03 million) and Blue Chandra Pte Limited (USD 42.15 million).The firm will use the money to grow its portfolio to about 30 to 35 properties. Samhi currently operates 10 hotels and is developing 16 more. Its portfolio is leased to operators such as Marriott

International, Starwood Hotels, Accor SA and Hyatt International.

APG Strategic Real Estatehas invested a total amount of USD 93.15 Million in Lemon Tree Hotels (USD 53.69 million), Fleur Hotels Private Limited (USD 24.89 million), Begonia Hotels (USD 4.86 million), and Nightingale Hotels Private Limited (USD 9.71 million).

Fairbridge Capital, an affiliate of Canada's investment firm Fairfax Financial Holdings Limited, has invested USD 82.84Million in Thomas Cook in Mumbai.

Dunearn Investments Pte Limited, a principal investment firm based in Mauritius, has

invested USD 78.11 millionin Devyani International Limited.

Softbank Group International Limited, a Japanese multinational telecommunications and internet corporation, has invested USD 57.54 million in Oravel Stays Private Limited.

NLS Mauritius LLChas invested USD 54.45 millionin Coffee Day Enterprises Private Limited.

Emerging Markets, Mauritius, invested a total of USD 41.46 million, in Hermes I Tickets Private Limited (USD 38.94 million) and Orbit Corporate and Leisure Travels Private(USD 2.52 million).

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

Ministry of Tourism Government of India

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Department of Industrial Policy and Promotion 9 Ministry of Commerce and Industry

Ministry of Tourism Government of India

KKR Mauritius PE Investments II Limited, a private equity firm, has invested USD 41.08 million in Coffee Day Enterprises limited,the parent company of Coffee Day Group, which operates coffee business through a subsidiary, Coffee Day Global Limited.

Sapphire Foods, a leading private equity firm of Mauritius, has invested USD 40.95 million in Sapphire Foods India Private, to acquire the franchise of KFC and Pizza Hut outlets across India. Goldman Sachs Investment Holdings (Asia)has also invested USD 39.16 million in Sapphire Foods India Private Limited, to acquire the franchise of KFC and Pizza Hut outlets across India. A total of 5500 jobs have been created due to the investments.*

Divatz LimitedCyprus has invested USD 39.38 million in Ireo Hospitality Company Private Limited.

YUM Asia Franchise PTE Limitedhas invested USD 38.12 millionin Yum Restaurants (India) Private Limited.

Standard Chartered Private Equity

(Mauritius)has invested USD 36.3 million in Coffee Day Enterprises Limited.

QSR Asia PIE Limitedhas invested USD 33.66 million in Burger King India Private Limited.

Emerald Cityhas invested USD 29.04 million in TATA Starbucks Limited.

AAPC Singapore PTE Limitedhas invested USD 28.32 millionin total, which includes USD 13.28 million in Interglobe Hotel Private Limited, and USD 3.67 million in AAPC India Hotel Management Private Limited.

Shiva Hotel, Mauritiushas invested USD 27.93 million total in Shiva Goa Palace Private Limited, Shiva Mall and Hotel Private Limited and Shiva Satya Hotels Private Limited.

Make My Trip Limitedhas invested USD 25.05 million in total, which includes an investment of USD 24.47 million in Make My Trip India Private Limited.

Investments below USD 25 million in the Annexure IV.

* Source: Invest India

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Creation of World Class Tourism related Infrastructure

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

Swadesh Darshan

Swadesh Darshan (Integrated Development of Tourist Circuits on Specific Themes) scheme was launched by the Ministry of Tourism on March 9, 2015for the development of theme based tourist circuits to cater to both mass and niche tourism.

Thirteen theme tourist circuits, viz North-East India Circuit, Buddhist Circuit, Himalayan Circuit, Coastal Circuit, Krishna Circuit, Desert Circuit, Tribal Circuit, Eco Circuit, Wildlife Circuit, Rural Circuit, Spiritual Circuit, Ramayana Circuit and Heritage Circuit(launched in the month of December 2015)have been identified for development under this Scheme.

Under Swadesh Darshan scheme that aims to develop world class infrastructure to promote cultural and heritage value of the country and enhance the tourist attractiveness, 27 projects for Rs. 2261.50 crore have been sanctioned for 21 States and Union Territories since its launch in January 2015. They include

EcoTourism Circuit in the states of Uttarkhand, Telangana and Kerala, Tribal Circuit in

Nagaland, Chattisgarh and Telangana, Coastal Circuit in Andhra Pradesh, Odisha, Pudicherry, West Bengal, Maharashtra and Goa, Buddhist Circuit in Bihar and Madhya Pradesh, Himalayan Circuit in Jammu and Kashmir, Desert Circuit in Rajasthan, Wild Life Circuit in Madhya Pradesh

& Assam and North East India Circuit in Arunachal, Sikkim, Manipur, Mizoram, Meghalaya and Tripura under Swadesh Darshan.16 A Project for Integrated

Development of Eco-Tourism, Adventure Sports, and Associated Tourism related Infrastructure for Development of Tehri Lake and surroundings as New Destination-District Tehri has been

sanctioned for an amount of Rs.80.37 crores under the Swadesh Darshan scheme.17(Further details in Annexure I).

PRASAD

The National Mission for Pilgrimage

Rejuvenation and Spiritual Augmentation Drive (PRASAD) scheme, was launched by Ministry of Tourism on March 9, 2015 for the development and beautification of pilgrimage sites to tap the growth of domestic tourists driven by spiritual/

religious sentiments. The scheme seeks to augment tourism infrastructure at places of pilgrimage to provide better facilities to

pilgrims/tourists and enhance their experience.

In the first phase, 13 cities, viz, Amritsar, Kedarnath, Ajmer, Mathura, Varanasi, Gaya, Puri, Dwarka, Amravati, Kanchipuram, Vellankanni, Guwahati and Patna have been identified for infrastructure development under PRASAD.

16. Ministry of Tourism: Press Information Bureau-:27th July 2016 http://pib.nic.in/newsite/PrintRelease.aspx?relid=147816 17. Ministry of Tourism- Annual Report 2015-16

18. Ministry of Tourism: Press Information Bureau-:27th July 2016 http://pib.nic.in/newsite/PrintRelease.aspx?relid=147816

During 2014-16, Ministry of Tourism has sanctioned 11 projects for Rs.284.53 crores under PRASAD. 11 projects, in Amravati, Kamakhya Temple, Patna Sahib, Patna,

Vishnupad Gaya, Shri Jagannath Puri, Amritsar, Ajmer-Pushkar, Varanasi, Mathura-Vrindavan, and Kedarnath Dham Uttarakhand have been sanctioned under this scheme. These include 2 Projects worth Rs.36.96 crores approved for Varanasi River Cruise and Dwarka.18(Further details in Annexure II)

Ministry of Tourism Government of India

Five Pan India Mega Circuitshave also been identified, namely, Ramayana-Krishna- Buddhist Mega Circuit, Himalayan & Adventure Circuit, World Heritage Circuit, Coastal and Wild Life Circuits, to showcase India as the Land of Buddha and destination for Spiritual and Adventure Tourism.

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Growth in Tourist Footfalls

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

Foreign Tourist Visits19

Foreign Tourist Arrivals (FTAs) during the period January- July, 2016 were 49.22 lakh with a growth of 10.0% over the same period in 2015. In January-July 2015, FTAs of 44.73 lakh were registered with a growth of 4.6% over the same period in January- July, 2014.

Foreign tourist visits (FTVs) to the States/

UTs was 23.3 million in 2015, as compared to 22.3 million in 2014, registering a growth of 4.4% over 2014.

Domestic Tourist Visits to States/UTs:

• Domestic Tourist Visits (DTV) to the States/

UTs was 1432 million in 2015, as compared to 1282.8 million in 2014, registering a growth of 11.63%.20

19. Ministry of Tourism: Press Information Bureau:20th July 2016- Rank of India in world tourism Industry-State Wise Number of Foreign Tourists Visiting India

20. Ministry of Tourism: Press Information Bureau-:30th June 2016 (http://pib.nic.in/newsite/PrintRelease.aspx?relid=146662 )

Ministry of Tourism Government of India

Top Foreign Tourist Destination

Top Domestic Tourist Destination

State % State %

Tamil Nadu 20 Tamil Nadu 23.3

Maharashtra 19 Uttar Pradesh 14.3 Uttar Pradesh 13.3 Andhra Pradesh 8.5

Delhi 10.2 Karnataka 8.4

West Bengal 6.4 Maharashtra 7.2

Rajasthan 6.4 Telangana 6.6

Kerala 4.2 Madhya

Pradesh

5.4

Bihar 3.9 West Bengal 5

Karnataka 2.9 Gujarat 2.5

Goa 2.4 Rajasthan 2.5

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Development of Niche Tourism

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

Medical & Wellness Tourism

Several steps have been taken to promote India as a Medical and Wellness tourism destination.

The number of medical visas issued in 2015 increased by 77% compared to 2014. Between January-June 2016, 96,856 Medical Visas were issued highlighting the continued growth in this space.21

In an effort to further promote the medical and wellness sector in India, in June 2016, the list of permissible activities under e-Tourist visa was expanded to include “Attending a Short Term Yoga Program” and “Short Duration Medical Treatment under Indian Systems of Medicine.”

For promoting quality in the healthcare sector, National Accreditation Board for Hospitals and Healthcare Providers (NABH), provides

accreditation to hospitals and wellness centres for adhering to quality standards.

A National Medical & Wellness Tourism Board, was constituted on October 5, 2015 to help foreign tourists get better access to Indian healthcare.22 The Board works as an umbrella organization that governs and promotes this segment of tourism in an organized manner. It is chaired by the Minister of Tourism and has senior representatives from the Tourism ministry, Department of AYUSH, Quality Council of India, NABH and private sector.23

During the year 2015-16 (till December 2015), the Ministry of Tourism under Market Development Assistancescheme, provided financial

assistance to Medical Tourism Service Providers.

Cruise Tourism

• A Task Force on Cruise Tourism with Secretary (Tourism) as the Chairman and Secretary (Shipping) as the Co-Chairman was constituted on November 24, 2015, to develop the vast coastline of the country and promote Cruise Tourism. Amongst its

members are representatives from CBEC, Bureau of Immigration, Central Industrial Security Force, Ministry of Home, Department of Revenue, Inland Waterway

Authority of India, Chairman, Cochin Port Trust, Secretaries of Tourism of few states and

representatives of cruise shipping industry.

21. Ministry of Tourism: Press Information Bureau:

http://pib.nic.in/newsite/mbErel.aspx?relid=147836

22. Ministry of Tourism: Rajya Sabha Question No 1164 (ANSWERED ON 27.07.2016)

23. Ministry of Tourism: Press Information Bureau http://pib.nic.in/newsite/PrintRelease.aspx?relid=144633 24. Ministry of Tourism- Annual Report 2015-16

Ministry of Tourism Government of India

• The task force aims to streamline processes, benchmark pricing of ports to be globally competitive, suggest incentives and subsidies, create port infrastructure and actively pursue operators to set up operations in India24. Golf Tourism

India Golf Tourism Committee (IGTC) was

constituted in 2015 to function as a nodal body for golf tourism in the country. Secretary (Tourism) will be the Chairman of the committee. Promoting golf tourism is aimed at attracting high end tourists to the country and increasing foreign exchange earnings.

Golf Tourism: Eight golf events, have been approved by IGTC during the year 2015-16 (till December 2015), and Rs.281.71 lakhs

released for the same.

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13 Department of Industrial Policy and Promotion

Ministry of Commerce and Industry

Ministry of Tourism Government of India

Rural Tourism

Development of Rural Tourism has been a focus area under Ministry of Tourism. The Rural Tourism Circuit has been identified as one of the thirteen thematic circuits for development under the Swadesh Darshan scheme.

The Ministry of Tourism has a Rural Tourism Scheme, which is a part of Product/Infrastructure Development for Destinations and Circuits (PIDDC) Scheme. The main objective of the scheme is to showcase rural life, art, culture and heritage in villages, which have core competence in art & craft, handloom, textiles, natural

environment etc. Under the scheme, Central Financial Assistance (CFA) is provided for

infrastructure development and capacity building to State Governments/Union Territory Administrations for each identified site by them. An amount of Rs.20.00 crores has been allocated under U.T.

Plan for the PIDDC during 2015-16.25

25. Ministry of Tourism: Press Information Bureau:22nd July 2015.Pormotion of Rural Tourism in the Country http://pib.nic.in/newsite/mbErel.aspx?relid=123578

Adventure Tourism

During the Year 2015-16(up to 31st December 2015), the Ministry of Tourism has released an amount of Rs. 64.59 lakh, to Indian Institute of Skiing & Mountaineering (IIS&M) for activities related to Adventure tourism.

• Indian Mountaineering Foundation (IMF): An amount of Rs. 47.06 lakh, has been released to IMF on account of peak fee concession given to mountaineers going on expeditions.

National Waterway 2 (River

Brahmaputra)

Major Religious Attractions/Places

Guwahati Circuit

Kamakhya Temple, Navagraha Temple, Bhuvaneswari Temple, Basistha Ashram

Temple, Hayagriba Madhaba Temple, Umananda Temple

Tezpur Circuit

Da Parbatia, Bamuni Hill, Agnigarh, BishwanathGhat (Shiva Dol).

Neamati Circuit Sivasagar, Majuli Island.

National Waterway 1 (River Ganga)

Major Religious Attractions/Places

Allahabad Circuit

Kumbh Mela, Triveni Sangam, All Saints Cathedral, Patalpuri

Temple and Akshaya Vat, Hanuman Mandir, Chitrakoot

Varanasi Circuit

The Ghats, ‘Ganga Aarti’, Dev Dipawali, Kashi Vishwanath Temple, Sankat Mochan Hanuman Temple, Gyanvapi Mosque, Shri Guru Ravidass Janam Sthan.

Patna Circuit

Harmandir Sahib, Mahavir Hanuman Mandir, Patan Devi Temple, Padri-ki-Haveli,

Bodhgaya, Gaya, Nalanda, Rajgir, Vaishali.

Bhagalpur Circuit

Bateshwar Sthan, Vaasupujya Bhagwan Mahavir Jain Mandir, Mandar Hill, Sultanganj,Deoghar.

Kolkata Circuit

Ganga Sagar, Belur Math, Dakshineshwar Temple,

Pareshnath Jain Temple, Kalighat Temple, Nakhoda Mosque, St.

Paul’s Cathedral,

St. Andrews Church, Old

NizamatImambara, Katra Masjid.

• Eight tourist circuits, on National Waterway 1 and National Waterway 2, identified for cruise tourism.

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Other Initiatives

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

• Promoting the North-Eastern Region: The International Tourism Mart is organized every year in North-Eastern States with the objective to highlight the tourism potential in the region.

The 4th International Tourism Mart was organized from 14-16 October, 2015 at Gangtok in Sikkim. 52 foreign delegates from 23 countries participated in ITM -2015.26The 5th International Tourism Mart will take place in Imphal, Manipur from 23-25 November, 2016.

Adarsh Smarak: ASI has identified 100 monuments to be developed as Model Monuments. These monuments would be provided necessary tourist facilities including Wi-Fi, security, signage, encroachment free area, interpretation centres showing short films about the importance of monuments and

signboards of Swachh Bharat Abhiyan. Some of the monuments included in Adarsh Smarak scheme are Leh Palace (Leh), Humayun’s Tomb(New Delhi), Red Fort,(Delhi), Shore Temple (Mahabalipuram), Elephanta Caves (Mumbai), Taj Mahal (Agra), Rani-ki-Vav (Gujarat) among others.

The Biennial International Buddhist Conclave is organised with the objective of showcasing the rich Buddhist Heritage of the country and encourage inbound tourism to the Buddhist sites. The International Buddhist Conclave of 2016, will be held in Sarnath from October 2- 4, 2016. Foreign delegates and Buddhists from over 40 countries are expected to attend the conclave that will conclude at Bodh Gaya in Bihar.

26. Ministry of Tourism Annual Report 2015-16

Ministry of Tourism Government of India

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Skill Development

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

Indian Culinary Institute at Tirupati and its Centre at Noida: An Indian Culinary Institute has been set up at Tirupati and the first academic session commenced in September with a 3-year BSc course in Culinary Arts and will offer 30 seats for the first academic batch of 2016-2019. The ICIs will be Centres of Excellence, which will offer structured, regular programs of study specific to culinary arts and culinary management leading to graduate and post graduate level degrees, promote research and innovation, organize demand driven certificate and diploma courses, document and create database specific to Indian cuisine and commission studies and surveys on cuisine.

• In an attempt to meet the Industry’s demand for trained and skilled manpower, the Ministry of Tourism is providing

hospitality education to students as well as certifying/upgrading skills of existing service providers. During the last two financial years and until May 31, 2016, 163,524 persons were imparted training under Hunar se Rozgar Tak & Skill Testing and Certification schemes of the Ministry.

The Government is also promoting skill development at the lowest levels of the society to bridge the socio economic gap in the industry.

• A 10 day training program to develop and train Tourist Facilitators (Prayatak Mitra), in the age group of 18-28 years, has been launched by the Indian Institute of Tourism and Travel Management (IITTM) and 59 people have been trained at the beginning of this year.

In 2014, Tourism & Hospitality sustained a total of 36.7 million direct, indirect, and induced jobs in India, which is more than the jobs created in banking, automotive manufacturing, chemicals manufacturing, education, financial services, and mining sectors.27

Setting up of New Tourism Colleges

Institutes of Hotel Management:

‒ A total of 42 Institutes of Hotel Management (IHMs), comprising 21 Central IHMs and 21 State IHMs, and 9 Food Craft Institutes (FCIs), have come up with the support of the Ministry of Tourism. These institutes are set up as autonomous societies with specific mandate to impart hospitality education/

conduct training in hospitality skills.28

During the year 2015-16, in-principle approval has been accorded for the setting up of three new State Institutes of Hotel Management (SIHMs) i.e., one each at Ramnagar (Uttarakhand), Jhalawar (Rajasthan) and Sawai

Madhopur(Rajasthan) with the Central Financial Assistance of Rs. 16.5 crores.29

‒ The Ministry of Tourism till August 2016, has sanctioned 12 Institutes of Hospitality Management in the North Eastern States.30 (Further details in Annexure III). Out of these Central Institute of Hotel Management, Guwahati, Central Institute of Hotel

Management, Shillong, State Institute of Hotel Management, Gangtok and Food Craft Institute, Nawgaon are operational.

Food Craft Institutes (FCI): Ministry has accorded approval for setting up of Food Craft Institute at Khajuraho in Madhya Pradesh, and has sanctioned Central Financial Assistance of Rs.475.00 lakhs. 31 During the year 2015-16, in-principle

approval has also been accorded for setting up of two Food Craft Institutes (FCI) at Dholpur and Baran (Rajasthan) with the Central Financial Assistance of Rs. 7.50 crores.32

27. India Benchmarking Report 2015-World Travel & Tourism Council 28. Ministry of Tourism -Annual Report 2015-16

29. Ministry of Tourism- Annual Report 2015-16 30. Ministry of Tourism: Press Information Bureau-:

http://pib.nic.in/newsite/PrintRelease.aspx?relid=148086

31. Ministry of Tourism: Press Information Bureau-31st Dec 2014- YEAR END

REVIEW(http://pib.nic.in/newsite/PrintRelease.aspx?relid=114238 ).

Ministry of Tourism Government of India

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16

Ease of Doing Business

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

• Ministry of Tourism has set up a Web-based Public Delivery System for recognition of Travel Trade Service Providers and for classification of hotels in order to ease the process of filing applications by Travel Trade Service Providers seeking recognition from the Ministry. This is also to bring in transparency in granting the approvals. This online process has also been integrated with payment gateway with effect from January 2016.33

Introduction of a Mobile App: The Ministry of Tourism launched a mobile application called Swachh Paryatan on February 22, 2016, which will let citizens report any hygiene issues at various tourist destinations across the country.

Multilingual Tourist Helpline: The Ministry of Tourism launched the 24x7 Toll Free Multi- Lingual Tourist Helpline in 12 languages on February 8, 2016. It can be accessed on Toll Free Number 1800-11-1363 or short code 1363. The languages handled by the Tourist Helpline include ten international languages besides English and Hindi, namely, Arabic, French, German, Italian, Japanese, Korean, Chinese, Portuguese, Russian and Spanish.

The multi-lingual help desk in the designated languages provides support service in terms of providing information relating to Travel &

Tourism in India and assists the callers with advice on action to be taken during times of distress while travelling in India and if need be alert the concerned authorities.

33. Ministry of Tourism- Annual Report 2015-16

Ministry of Tourism Government of India

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17

Annexure

Annexure I

List of projects sanctioned under Swadesh Darshan in 2015-16

S.No Name of Theme State Name of Project Amount

Sanctioned (Rs.

crores)

Amount released (Rs.

crores) 1 North-East India

Circuit

Manipur Development of Tourist Circuit in Manipur: Imphal- Moirang-Khongjom-Moreh

89.66 17.93

2 North-East India Circuit

Sikkim Development of Tourist Circuit linking - Rangpo (entry) - Rorathang - Aritar - Phadamchen - Nathang - Sherathang - Tsongmo - Gangtok - Phodong - Mangan - Lachung - Yumthang - Lachen - Thangu -

Gurudongmer - Mangan - Gangtok - Tumin Lingee - Singtam (exit) in Sikkim

98.05 19.61

3 Eco Circuit Uttarakhand Integrated Development of Eco-Tourism, Adventure Sports, and Associated Tourism related Infrastructure for Development of Tehri Lake & Surroundings as New Destination-District Tehri, Uttarakhand.

80.37 16.07

4 Coastal Circuit Andhra Pradesh

Development of Coastal Tourism Circuit in Sri Potti Sriramalu Nellore in Andhra Pradesh

60.38 12.08

5 North-East India Circuit

Arunachal Pradesh

Integrated Development of Adventure Tourism in Arunachal Pradesh

97.14 19.43

6 Eco Tourism Circuit

Kerala Gavi–Patha-Namthitta- Vagamon-Thekkady

99.22 19.84

7 Desert Circuit Rajasthan Development of Sambhar Lake Town and Other Destinations under Desert Circuit in Swadesh Darshan Scheme

63.96 12.79

8 Tribal Circuit Nagaland Development of Tribal Circuit Peren –Kohima-Wokha, Nagaland

97.36 19.47

9 Eco Circuit Telangana Integrated Development of Eco Tourism Circuit in Mahaboobnagar district, Telangana.

91.62 18.32

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

Ministry of Tourism Government of India

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18

S.No Name of Theme State Name of Project Amount

Sanctioned (Rs.

crores)

Amount released (Rs.

crores) 10 Wildiife Circuit Madhya

Pradesh

Development of Wildlife Circuit at Panna–

Mukundpur-Sanjay-Dubri- Bandhavgarh-Kanha-Mukki- Pench in Madhya Pradesh

92.22 18.44

11 Wildlife Circuit Assam Wildlife Circuit of Assam 95.67 19.13 12 North-East India

Circuit

Tripura Development of North East Circuit : Agartala - Sipahijala - Melaghar - Udaipur - Amarpur - Tirthamukh - Mandirghat– Dumboor- NarikelKunja - Gandachara– Ambassa

99.59 19.92

15 Coastal Circuit Puducherry Development of Union Territory of Puducherry as Tourist Circuit under

“Swadesh Darshan” Scheme

85.28 17.06

16 Tribal Circuit Chhattisgarh Development of Tribal Tourism Circuit Jashpur- Kunkuri-Mainpat-Ambikapur- Maheshpur-ratanpur-Kurdar- Sarodadadar-Gangrel- Kondagaon-

Nathyanawagaon-Jagdalpur- Chitrakoot-Tirthgarh in Chattisgarh

99.94 19.99

17 Coastal Circuit Maharashtra Sindhudurg Circuit 82.76 12.79 Total (2015-16) 1513.52 298.93

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

Ministry of Tourism Government of India

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19

Annexure II

LIST OF PROJECTS SANCTIONED UNDER PRASAD SCHEME 2014 -16

S.No Name of the State & project

Amount Sanctioned (Rs.

crores)

Amount released (Rs.

crores) BIHAR

1. Development of basic facilities at Vishnupad temple, Gaya,

Bihar 4.29 0.86

UTTAR PRADESH

2. Development of Mathura-Vrindavan as 14.93 2.98

3. Construction of Tourist Facilitation Centre at Vrindavan, Distt.

Mathura 9.36 1.76

ODISHA

4. Infrastructure Development at Puri, Shree Jagannath Dham-

Ramachandi-Prachi River front at Deuli under Mega Circuit 50.00 10.00

Total (2014-15) 78.58 15.60

RAJASTHAN

5. Integrated Development of Pushkar/Ajmer 40.44 8.09

PUNJAB

6. Development of Karuna Sagar Valmiki Sthal at Amritsar 6.45 1.29 ASSAM

7. Development of Kamakhya Temple and Pilgrimage

Destinations in and around Guwahati 33.98 6.80

ANDHRA PRADESH

8. Development of Amaravati town in Guntur district as a tourist

destination 28.36 5.67

BIHAR

9. Development of Patna Sahib 41.54 8.31

UTTAR PRADESH

10. Development of Varanasi 20.04 4.08

UTTARAKHAND

11. Development of Kedarnath 34.78 4.47

BIHAR

12. Development of basic facilities at Vishnupad temple, Gaya,

Bihar - 1.29

(2nd instalment)

Total (2015-16) 205.59 40.00

GRAND TOTAL 284.17 55.60

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

Ministry of Tourism Government of India

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20

Annexure III

List of Institutes in North Eastern States for which Central Financial Assistance has been granted by Ministry of Tourism

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

1. Central Institute of Hotel Management, Guwahati, Assam

2. State Institute of Hotel Management, Itanagar, Arunachal Pradesh 3. State Institute of Hotel Management, Imphal, Manipur

4. Central Institute of Hotel Management, Shillong, Meghalaya 5. State Institute of Hotel Management, Aizawl, Mizoram 6. State Institute of Hotel Management, Dimapur, Nagaland 7. State Institute of Hotel Management, Gangtok, Sikkim 8. State Institute of Hotel Management, Agartala, Tripura 9. State Institute of Hotel Management, Jorhat, Assam 10. Food Craft Institute, Nawgaon, Assam

11. Food Craft Institute, Tura, Meghalaya 12. Food Craft Institute, Namchi, Sikkim

Ministry of Tourism Government of India

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21

Annexure IV

List of Investment in Tourism & Hospitality sector (Foreign collaborators investing above USD 5 million in Indian companies)

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

Foreign Collaborator

Country Indian Company

Item of Manufacture FDI Inflows (in US$

million) Amethyst

Private Limited.

Mauritius

Sapphire Foods India Private Limited

Cafeterias, fast-food restaurants and

other food preparation in market stalls 23.99 Masa Holding

Limited UAE Masa Hotels

Private Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

23.73 Blue Elephant

Finance Limited

Mauritius Caparo India Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

20.29 International

Finance Corporation

U.S.A Samhi Hotels Private Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

19.03 Lightspeed

Venture Partner IX

Mauritius Oravel Stays Private Limited

Activities of travel agents and tour operators/Other reservation service and related activities

18.7

Sequoia Capital India Investment IV.

Mauritius

Oravel Stays Private Limited &

Super Highway Labs Private Limited

Activities of travel agents and tour

operators 18.56

GCP-Oyo I

Limited Mauritius Oravel Stays Private Limited

Activities of travel agents and tour

operators 17.38

Pramerica ASPF II Cyprus Holding Limited

Cyprus Global Heritage Venture Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

16.12

Duet India Hotels PTE Limited

Cyprus &

Singapore

Duet India Hotels (Chennai OMR) Private

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

15.23 Konchi

Marketing (Middle East) Corp.

UAE

Sanya Hospitality Private Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

15.01

Ridgewood Holding Limited

Mauritius

Haraparvati Realtors Private Limited & SPPL Hotels Private Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

14.53

DIH Cyprus

Limited Cyprus

DNET India Hotels (Pune) Private Limited

HOTELS, ROOMING HOUSES, CAMPS & OTHER LODGING PLACES

13.93 Lightbbox

Ventures II Mauritius

Faaso's Food Services Private Limited

Cafeterias, fast-food restaurants and

other food preparation in market stalls 13.72

Ministry of Tourism Government of India

(22)

Department of Industrial Policy and Promotion 22 Ministry of Commerce and Industry

Ministry of Tourism Government of India

Foreign Collaborator

Country Indian Company

Item of Manufacture FDI Inflows (in US$

million) Topaz Real

Estate (Mauritius) Limited

Mauritius

Godavari Shilpkala Hospitality Private Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

12.32

SCI Growth Investment II

Mauritius &

Malaysia

Faaso's Food Services Private Limited

Cafeterias, fast-food restaurants and

other food preparation in market stalls 11.88 Mauritius

Food Corporation

Malaysia

KFCH Restaurants Private Limited (Mumbai Chicken

Restaurants without bars 11.36

Saraf Hotels

Limited Mauritius Chartered Hotels Private Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

10.88 Ramee

Investment Limited

Mauritius Ramani Hotels Limited.

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

10.49 Broad Street

Investments (Singapore) Pte.

Singapore Azure Hospitality

Private Limited Bars and Restaurants with bars 9.99 GTI Capital

Alpha Private Limited

Mauritius

Samhi Hotels (Ahmedabad) Private Limited

HOTELS, ROOMING HOUSES, CAMPS & OTHER LODGING PLACES

9.75 Indium V

Mauritius Holdings Limited

Mauritius

Degustibus Hospitality Private Limited

Event catering & HOTELS AND

RESTAURANTS 8.89

Asian Developers PTE Limited

Singapore

Baypark Hotel &

Resorts Private Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

8.63

Internet Fund

III PTE Limited Singapore

Sunshine Teahouse Private Limited.

& Zostel Hospitality Private Limited

Cafeterias, fast-food restaurants and

other food preparation in market stalls 8.56

Dan Hotels

Limited Israel

Dan Hospitality India Private Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

8.36 Lavazza

Netherlands B.V

Netherlands Barista Coffee

Co. Limited. Tea/coffee shops 7.88

(23)

Department of Industrial Policy and Promotion 23 Ministry of Commerce and Industry

Foreign Collaborator

Country Indian Company

Item of Manufacture FDI Inflows (in US$

million) Cuisine Asia

Limited Mauritius

Pan India Food Solutions P Limited

Bars and Restaurants with bars 7.67 Lightspeed

India Partners I LLC.

Mauritius

Super Highway Labs Private Limited

Other reservation service and related

activities 7.51

Premier Travel Inn

United Kingdom

Premier Inn India (P) Limited.

HOTELS, ROOMING HOUSES, CAMPS & OTHER LODGING PLACES

7.35

Louis Dreyfus Armateurs S.A.S

France

Airbnb India Private Limited &

Alba Asia P L(Abgbulk Handling Pl)

ACTIVITIES OF TRANSPORT AGENTS OTHER THAN TOURIST AND TRAVEL AGENTS

7.28

Cleartrip Inc Mauritius

Cleartrip Private Limited (

Formerly Cleartrip T)

ACTIVITIES OF TOURIST AND

TRAVEL AGENTS 7.03

Travel Guru Mauritius

D V Travels Guru Private Limited

ACTIVITIES OF TOURIST AND

TRAVEL AGENTS 6.95

Ru-Net South

Asia Mauritius

Faaso's Food Services Private Limited

Cafeterias, fast-food restaurants and

other food preparation in market stalls 6.91

Burrp

Investments Mauritius

M/S Paradise Food Court Private Limited

& Paradise Food Court Private Limited

RESTAURANTS, CAFES & OTHER EATING & DRINKING

PLACES(INCLUDES SALE OF PREPARED FOODS & DRINKS FOR IMM

6.83

Marasa India

Limited Mauritius

Marasa Hospitality Private Limited

Cafeterias, fast-food restaurants and other food preparation in market stalls

6.47 Naman

Consultants Limited

British Virginia

Heritage Resorts Private Limited.

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

6.44 SCI

Investments V

Mauritius

Super Highway Labs Private Limited

Other reservation service and related

activities 6.22

Mr.

VARGHESE KURIAN

Bahrain

Poothotta Resorts Private Limited.

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

6.15 Elana

Investments Limited.

Ireland

Eros Resorts and Hotels Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

5.98

Ministry of Tourism Government of India

(24)

Department of Industrial Policy and Promotion 24 Ministry of Commerce and Industry

Foreign Collaborator

Country Indian Company

Item of Manufacture FDI Inflows (in

US$

million) Saif III

Mauritius Company Limited

Mauritius

Speciality Restaurants Limited

Hotels and Motels, inns, resorts providing short term lodging facilities includes accommodation in house

5.64

Ascott International Management Pte Limited

Singapore

Citadines OMR Aparthotel Private Limited.

Hotels and Motels, inns, resorts

providing short term lodging facilities 5.6

TG India Holdings Company

Mauritius

D V Travels Guru Private Limited

ACTIVITIES OF TOURIST AND

TRAVEL AGENTS 5.42

Ministry of Tourism Government of India

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25

Acronyms

• ASI – Archaeological Survey Of India

• CBEC – Central Board Of Excise & Customs

• CENVAT - Central Value Added Tax

• EoDB: Ease Of Doing Business

• FDI: Foreign Direct Investment

• E-TV: E-Tourist Visas

• FEEs: Foreign Exchange Earnings

• FCI - Food Craft Institutes

• FTA - Foreign Tourist Arrivals

• IHM - Institutes Of Hotel Management

• ICI - Indian Culinary Institute

• ICI - Indian Culinary Institute

• NABH: National Accreditation Board For Hospitals &

Healthcare Providers

• PRASAD - Pilgrimage Rejuvenation And Spiritual Augmentation Drive

• SFIS - Served From India Scheme

• WTTC: World Travel And Tourism Council

• UNWTO – World Tourism Organization

Department of Industrial Policy and Promotion Ministry of Commerce and Industry

Ministry of Tourism Government of India

(26)

Contact Us

Department of Industrial Policy and Promotion, Ministry of Commerce and Industry,

Udyog Bhawan,

Rafi Ahmed Kidwai Marg, Rajpath Road Area, Central Secretariat, New Delhi, Delhi 110011 http://www.dipp.nic.in

Knowledge Partner KPMG

Infrastructure, Government & Healthcare Practice

Building No. 10, 8th Floor, Tower B & C, DLF Cyber City, Phase II, Gurgaon, Haryana 122 002

https://home.kpmg.com/in/en/home.html Ministry of Tourism,

1, Transport Bhawan, Connaught Place, Sansad Marg, New Delhi, Delhi 110001 http://www.tourism.nic.in

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